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ACCEL Super Coil # 140032 Promotional Plan. $528 Million Opportunity . (Company Name) (Customer Name) (Date). Key Topics . Market Size The Performance Advantages of ACCEL SuperCoil # 140032 Beneficial Consumer Price Restructuring POS & Growth

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  1. ACCEL Super Coil # 140032 Promotional Plan $528 Million Opportunity (Company Name) (Customer Name) (Date)

  2. Key Topics • Market Size • The Performance Advantages of ACCEL SuperCoil # 140032 • Beneficial Consumer Price Restructuring • POS & Growth • In-Store Promotional Opportunities • National Promotional Plans • Developing Exponential Sales Growth

  3. Market Size These Are The Facts: 1. There are approximately 240 million passenger vehicles on the road today. ACCEL makes ignition coils for nearly half of them. (113 MM.) • We make coils for 70% of pre-1998 model year passenger vehicles. 2. More than half of the vehicles on the road today require coil-on-plug (COP) technology. • We make coils for 39% of vehicles requiring COP. 3. Consumers will spend an estimate $528MM on COP coils next year. • The replacement rate for COPs should increase annually as these engines age. *Based on IMR replacement rate data for all COP applications on the road today **Based on ACCEL Performance Group market research 10% Target Market Share = $52.8 Million

  4. ACCEL Super Coil # 140032 Advantages Up to 15% more spark energy 550 degree boot rating Specialized construction resists shock and vibration Better throttle response Maximum fuel mileage Direct fit for high performance and OE replacement OBD-II computer compatible Unmistakable ACCEL performance YELLOW Proprietary design by ACCEL Ultimate performance

  5. Additional Benefits of the #140032-8 Program The “NEW” package size allows you to save 50% of the space you would have to use if you stocked with only single coils The largest opportunity: The “up-sell” right here, right now!  Consumers do not have to worry about when the next coil will fail, when they will make an additional trip and paying for or doing an additional install . It can all be handled at one time for 25% less money than replacing one coil at a time.

  6. Restructured Pricing & Price Comparison # 140032# 140032-8 New AAP Cost ($00.00) ($000.00) Suggested Retail Price ($00.00) ($000.00) Margin Dollars ($00.00) ($000.00) Margin % (00%) (00%) SAMPLE

  7. (COMPANY) POS & Growth PROJECTIONS: SAMPLE

  8. ACCEL Super Coil 140032-8 New Packaging • New 8-pack packaging: • Smaller in size, saves space • Not bulk packed with 8 individual • boxes inside • Box only for the 140032-8, not • multiple part numbers • Information on all 4 sides to grab • consumer’s attention

  9. National Promotions Full Page, Customized Advertising in Print Media including: 5.0 Mustang Muscle Mustangs Fast Fords NMRA Race Pages Truckin’ Off Road Social MediaACCEL Coil Challenge at NMRA Races with event coverage Video on installation & comparison against OE connected to the print ad QR code Email communication to our database (200K+) with the video link Forum Support including Mercury Grand Marquee, Ford Crown Victoria, Lincoln Town Cars, Ford F150, Ford Mustang Forums Public Relations Campaign A release with the advantages and comparison video will be sent to a segmented media list. Follow ups will include product samples.

  10. Promotional Timeline SAMPLE

  11. Summary • The ACCEL Supercoil # 140032 outperforms OEM • Price restructuring has been set to grow your margins • National promotional plans are in place to drive coil interest • In store promotional opportunities are designed to up- sell • There is great sales growth potential: • $52.8 Million Opportunity!

  12. Thank You for Your TimeAdditional Questions?

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