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Librarians and Commissioners. Mike Roddham Head of Library & Knowledge Services. Librarians and Commissioners. Started because wanted to secure money we were getting from PCT. Wrote a commissioning prospectus to sell our services, This went viral!
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Librarians and Commissioners Mike Roddham Head of Library & Knowledge Services
Librarians and Commissioners Started because wanted to secure money we were getting from PCT. Wrote a commissioning prospectus to sell our services, This went viral! suggested stand at Commissioning Show June and then NHS Alliance Conf in Nov
Wordsmithing Don’t use library-speak Words not to use - • Literature searching • Training • Loans • Books • Journals • Librarian (use knowledge specialist)
Wordsmithing Use commissioner-speak Understand their mindset Talk their language Read up – HSJ, reports, DH stuff, NHS Commissioning website
Wordsmithing Watch for changed meanings • Intelligence • Evidence • Knowledge management Analysts and commissioners believe in Safety in Numbers
Wordsmithing Don’t describe the services you offer Present the benefits they gain Outcomes, not processes i.e. not literature searches, but evidence Confidence in decision-making
Don’t offer training! • They don’t want it, they won’t use it. • Our USP – we find it for them. • We have professional skills they can exploit to save money and improve patient services
Target There are areas of commissioning where we can contribute effectively • E.g. Service redesign, pathways, PIN/IFRs There are areas where we can’t • E,g, contract compliance • Be realistic • Target the message but approach all prospects
Target Be specific, don’t generalise Concentrate your fire on target areas. Use examples from Commissioning Handbook, knowledge4commissioning What are the targets – LOOK AT MODEL
THE MODEL • Which areas?
WHAT DO THEY WANT? • Information they can rely on • Information they can base decisions on • Information they can hide behind • Information that enhances what they already have • What do they have? Data
MAJOR CHANGE • Get them thinking beyond the data • Examples, stories really important
DATA • Always Historical • Somewhat predictive of activity • Says what happened, when, how many how often • Doesn’t say why, what else, how do we change… • Not always reliable
They don’t want • Piles of photocopies • Reference lists • To come to the library
They want • Information on what works • Information on how others are coping (we can offer not just UK, but international) • Information on what doesn’t work • Timely reviews, summaries
Relationships • Develop them • Exploit them • Use champions • Work through people you know to reach those you don’t
Likely prospects • Business intelligence leads/directors • Any lower and they’ll just be analysts • IFR / PIN leads • Understand need to justify expenditure • Public health – still need library support. • GP members, education committees, clinical governance committees • CCG or CSU?
WHAT YOU NEED • You might need to loss-lead to show them the benefits • Set it up as a project with option to make permanent • Work together across LKS – doesn’t work with turf wars. Also looks better
Challenges • Work out of the library – physically and mentally! • Change in our mindset • Take personal responsibility for service • Summaries and reviews • Needs better monitoring/feedback on service impact • Learn to sell ourselves - exhibitions
Gains • Understanding • Respect • Feel good • Buttresses LKS • New skills