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Types of Media. What are “they” up to?. Types of media engagement. TV, videos, DVD and movies Print: books, magazines, newspapers, etc. Computer or Internet work Video or online games Radio or listening devices. Reasons for Media. P - persuade I - inform E - entertain.
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Types of Media What are “they” up to?
Types of media engagement • TV, videos, DVD and movies • Print: books, magazines, newspapers, etc. • Computer or Internet work • Video or online games • Radio or listening devices
Reasons for Media • P - persuade • I - inform • E - entertain
Core Media Concepts All media messages are constructed. Media messages are constructed using a “language” with its own rules. Individuals experience the same media message differently. Media have embedded values and points of view. Most media messages are organized to gain profit and/or power. Center for Media Literacy www.medialit.org
Key Media Questions Who created this? What techniques were used to attract my attention? How might different people understand this message differently? What values and points of view are in (or not in) this? Why is this message being sent? Center for Media Literacy www.medialit.org
Why was this created? (P,I,E?) Who created this? What techniques were used to attract my attention? How might different people understand this message differently? What values and points of view are in (or not in) this? Why is this message being sent?
Why was this created? (P,I,E?) Who created this? What techniques were used to attract my attention? How might different people understand this message differently? What values and points of view are in (or not in) this? Why is this message being sent?
Why was this created? (P,I,E?) Who created this? What techniques were used to attract my attention? How might different people understand this message differently? What values and points of view are in (or not in) this? Why is this message being sent?
Why was this created? (P,I,E?) Who created this? What techniques were used to attract my attention? How might different people understand this message differently? What values and points of view are in (or not in) this? Why is this message being sent?
Why was this created? (P,I,E?) Who created this? What techniques were used to attract my attention? How might different people understand this message differently? What values and points of view are in (or not in) this? Why is this message being sent?
Why was this created? (P,I,E?) Who created this? What techniques were used to attract my attention? How might different people understand this message differently? What values and points of view are in (or not in) this? Why is this message being sent?
Why was this created? (P,I,E?) Who created this? What techniques were used to attract my attention? How might different people understand this message differently? What values and points of view are in (or not in) this? Why is this message being sent?
Why was this created? (P,I,E?) Who created this? What techniques were used to attract my attention? How might different people understand this message differently? What values and points of view are in (or not in) this? Why is this message being sent?
Why was this created? (P,I,E?) Who created this? What techniques were used to attract my attention? How might different people understand this message differently? What values and points of view are in (or not in) this? Why is this message being sent?
Media Messages Don’t engage them without your brain!