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Types of Media

Types of Media. Media – agencies, means, or instrument used to convey message. Advantages High readership Relatively cheap Timely Easily changed. Disadvantages Wasted circulation Short life span Less appealing format. Newspaper. Advantages Know your audience Higher print quality

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Types of Media

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  1. Types of Media Media – agencies, means, or instrument used to convey message

  2. Advantages High readership Relatively cheap Timely Easily changed Disadvantages Wasted circulation Short life span Less appealing format Newspaper

  3. Advantages Know your audience Higher print quality Longer life span Variety of formats Disadvantages More expensive Longer deadlines Magazine

  4. Advantages Selective about receivers Control timing Wide variety of formats Disadvantages Low level of response “junk mail” Dated customer lists Higher costs Direct Mail

  5. Directory • Relatively inexpensive • Found in 98% of households • Kept • Can’t adjust or change until next year

  6. Outdoor • Nonstandardized • Used by local firms at their place or in other locations • Pay rent to owners • Standardized (posters, painted bulletins, and spectaculars) • Billboards • Placed near highly travels roads • Owned by an ad company

  7. Transit • Uses public transportation • Includes • Business and commuter trains • Taxis and buses • Located in railroad, bus, or airplane terminals

  8. Broadcast Media • TV • Radio

  9. Broadcast Media People spend: • 10 years watching TV • 6 years listening to radio There are: • Approximately 10,000 radio stations • 11,600 Cable channels

  10. TV Advertising • Communicate with sound, action, and color • Prime time 8-11 • 30 or 60 second spots • Advan Disadv • Directed at an audience high costs • Can be adapted many leave room

  11. Radio Advertisement • Reaches 96% of people over 12 • Wide audience • Best during “Drive Time” • 15,30, or 60 second ads • Adv Disadv • Wide audience lack visual involvement • Easily changed short life span • mobile

  12. Online Advertisements • Small part of advertisement budget • Types • Banner • Pop Ups • Adv Disadv • Easily counted considered annoying

  13. Selecting Media • Appropriate image • Target audience • Obtain desired response

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