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Turning Green into a Business Opportunity. System change for green growth will provide significant opportunities for businesses
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Turning Green into a Business Opportunity • System change for green growth will provide significant opportunities for businesses • The world market of low carbon and environmental goods and services has already reached 4.7 trillion USD in 2008, up 5% from the previous year, and is one of the most dynamic and promising sectors
Governments need to create enabling environment • Bridge gap between short term costs vs. long term benefits • Reduce uncertainty and risk for investors
Business as usual no longer an option • To be competitive and sustain growth, businesses have to be more efficient in their use of the natural resources and energy. • Growing consumer conscience.
Business are starting to act! • Trend in environmental reporting is escalating • 81 companies of FTSE 100 are now publishing reports • Critical source of competitiveness: how green services and products are