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Venus 328 86 th Street Manhattan

V. NY. Venus 328 86 th Street Manhattan. ZACHARY GORESS. BRAND IMAGE.

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Venus 328 86 th Street Manhattan

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  1. V NY Venus328 86thStreet Manhattan ZACHARY GORESS

  2. BRAND IMAGE • Customers will view Venus as a high fashion boutique, where fashion conscious women can purchase their luxury brands in an atmosphere where they can feel comfortable, and have a personal relationship with the sales associates.

  3. MISSION STATEMENT • Venus is a leading women’s boutique, striving to make women feel confident and beautiful every day, in a beautiful environment with exceptional quality. Venus will make you the queen you are destined to be.

  4. TARGET MARKET • Venus’ customers will be upper class women ranging from the ages of 20 to 35. Venus is meant for women who have an appreciation for high fashion, and love to look their finest even if it’s just a casual occasion. These women have a knowledge of fashion, and know what to wear and look remarkable effortlessly.

  5. MERCHANDISE • The merchandise Venus will offer an array of merchandise that epitomizes the Upper East Side high fashions. Simple, elegant high fashion styles. • Designer… • Jackets/Coats • Pants • Shirts/tops • Dresses • Skirts • Handbags • Accessories • Versace, Dolce and Gabbana, Alexander McQueen, Chanel, Gucci, Louis Vuitton, Christian Louboutin

  6. MERCHANDISE

  7. MERCHANDISE

  8. STORE IMAGE • Venus will have a simple layout in order to emphasize the garments being sold • Black and White • Black herringbone floors • White tin ceiling • Boudoir fitting room

  9. LIGHTING Ambient Lighting. 20 lighting fixtures at $30.99 a piece ($619.89) 4 Venetian Premium Sconces. $1,350.90 each ($2,701.80) 4 Noir Rose Italian Vintage Chandelier. $749.95 ($2,999.90)

  10. DISPLAY FIXTURES

  11. MANNEQUINS 3 White Mannequins: $330 3 Black Mannequins: $330 Total: $660

  12. MISCELLANEOUS Floor Length Mirrors: $549 Couch: $2,000 Bathtub Couch: $1,250

  13. D E F D A- Display Fixtures along wall B- Nesting Tables C- Round Display Table D- Back Wall Display Cases E- Sales Rack F- Cash & Wrap B B A C A B B

  14. A C B A- Fluorescent lighting B- Task Lighting C- Incandescent Lighting

  15. BACK WALL ELEVATION Venus NEW YORK

  16. WINDOW DISPLAY THE Audrey HEPBURN

  17. BUDGET

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