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The Sociocultural Tradition

The Sociocultural Tradition. George, Will and Mitchell . Outline. Who am I? Definition Origin of Sociocultural Vygotsky Culture Relating Semiotics and Sociocultural . Outline. Relationships High Context vs Low Context Discussion Conclusion . WHO AM I?. WHO AM I?.

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The Sociocultural Tradition

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  1. The Sociocultural Tradition George, Will and Mitchell

  2. Outline • Who am I? • Definition • Origin of Sociocultural • Vygotsky • Culture • Relating Semiotics and Sociocultural

  3. Outline • Relationships • High Context vs Low Context • Discussion • Conclusion

  4. WHO AM I?

  5. WHO AM I? Write down 4 things to describe yourself

  6. Sociopsychological vs Sociocultural Sociopsychological Sociocultural • Creative • Artistic • Kind • Intelligent • Student • Brother/Sister • Christian • Lives in Sydney

  7. Sociocultural Tradition Focuses on: Patterns of interaction between people, as a group, rather than on individual characteristics. Ways in which people together create the realities of their social groups and culture. (Littlejohn & Foss, 2005)

  8. Vygotsky • Born in 1896 • Russian Psychologist • Constructs meaning through social interaction • Vygotsky contended that, unlike animals - who react only to the environment, humans have the capacity to alter the environment for their own purposes

  9. 4 Basic Principles underlying the Vygotskian framework • Children construct their own knowledge • Development cannot be separated from its social context • Learning can lead development • Language plays a central role in mental development

  10. Culture • Culture is identity, not of an individual but as a group. • The Sociocultural Approach • Culture also, however, creates identity • Art reflects culture • Culture follows certain traditions

  11. Cultural Communication A persons culture is significant and differences in culturecan often lead to communication problems. Culture is important how we relate and communicate

  12. Vygotsky’s TheoryThe Sociocultural Approach • Theory • Learning • Asian vs Western Learning

  13. (http://www.thehindu.com/multimedia/dynamic/00655/TH12_CHILD_LABOUR_655536f.jpg)(http://www.thehindu.com/multimedia/dynamic/00655/TH12_CHILD_LABOUR_655536f.jpg)

  14. Importance of Sociocultural Communication As our world becomes increasingly interconnected, people increasingly encounter problems when communicating with people from other cultures. This can lead to problems ranging from employee frustration and decreased efficiency, to losing financial loss.

  15. Relationships Intercultural Couples • Multiculturalism • Semiotics • Differences • Resolutions

  16. Relationships Intercultural Business Transactions • Japanese and American • Conflict resolution: Role play (Do’s and Dont’s) - Greetings - Seating Position - Gift Giving

  17. High Context vs Low Context High Context – (Middle East, Asian, Africa and South America) • Developing trust is important to any business transaction • Tends to be much more indirect and more formal. Low Context – (North America and much of Western Europe) • Value logic, facts and directness • Communicators are expected to be straight-forward, concise and efficient.

  18. Discussion • Have you ever witnessed someone being discriminated against or experienced discrimination yourself?

  19. Discussion • Describe a positive experience you have had with another culture ? (i.e. Travelling Abroad, Going to Markets, University)

  20. Discussion • What are some of the positives and negatives of working in a culturally diverse environment?

  21. Conclusion

  22. References Mahn, H. 1999, ‘Vygotsky’s Methodological Contribution to Sociocultural Theory’, Remedial and Special Education,vol. 20, no. 6, pp. 341-350 Würtz, E. 2005, ‘A cross-cultural analysis of websites from high-context cultures and low-context cultures’, Journal of Computer-Mediated Communication, vol. 11, no.1, pp. 13-25

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