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Sociocultural Forces

Sociocultural Forces. Chapter 6. Culture. “The sum total of beliefs, rues, techniques, institutions, and artifacts that characterize human populations.” Learned patterns of behavior Ethnocentricity Effects on Marketing HR Production. Aesthetics Attitudes and Beliefs Religion

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Sociocultural Forces

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  1. Sociocultural Forces Chapter 6

  2. Culture • “The sum total of beliefs, rues, techniques, institutions, and artifacts that characterize human populations.” • Learned patterns of behavior • Ethnocentricity • Effects on • Marketing • HR • Production

  3. Aesthetics Attitudes and Beliefs Religion Material Culture Education Language Societal Organizations Legal Characteristics Political Structures Sociocultural Components

  4. Aesthetics • Art • Symbols • Feng shui • Music • Folklore

  5. Attitudes and Beliefs • Attitude toward time • What do Americans want? • Be punctual • Manana • Siestas • Impressions of Americans • Directness and drive • Deadlines

  6. Attitudes and Beliefs • Attitudes toward Achievement • Americans • Some other countries • Demonstration effect • Job prestige • Attitudes toward Change • What hastens change?

  7. Religion • U.S. • Christian • Atonement through Christ • Catholicism • Protestant work ethic • Asian Religions • Hinduism • Cycle of birth, death, and reincarnation • Caste system • Buddhism • Renounce desires to achieve enlightenment

  8. Religion • Asian Religions (cont’d) • Jainism • Nonviolence doctrine • Sikhism • Bridge between Islam and Hinduism • Confucianism • Jen, Li • Taoism • Yin/Yang • Shintoism • Japan

  9. Religion • Islam • Five pillars • Two divisions • Shia • Sunni • Animism • Spirits in nature

  10. Material Culture • What is it? • Technology • Seven benefits • Concerns • Cultural aspects • Technological dualism • Appropriate technology • Boomerang effect • Government conrols

  11. Education • Yardsticks • Literacy • Trends • Brain Drain • Reverse Brain Drain • Why? • Women’s Education Trends

  12. Language • Spoken Language • Delineate cultures • Foreign languages • Lingua franca • English as formal language of business • Why learn a foreign language? • Translation • Backwards translation • Technical terms • French v. English • No Unpleasantness

  13. Language • Unspoken Language • Gestures • Closed doors • Office size and location • Conversational distance

  14. Language • Gift-Giving • Acceptable gifts • Bribery • Extortion • Transparency International • Questionable • Greasing the skids • Foreign Corrupt Practices Act

  15. Societal Organization • Kinship • Extended • Member’s responsibility • Surnames • Associations • Age • Gender • Free association

  16. National Cultures • Hofstede • Individualism v. Collectivism • Large v. Small Power Distance • Strong v. Weak Uncertainty Avoidance • Masculinity v. Femininity

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