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Sociocultural Forces

Sociocultural Forces. Chapter 6. Culture. “The sum total of beliefs, rules, techniques, institutions, and artifacts that characterize human populations.” Learned patterns of behavior Ethnocentricity Effects on Marketing HR Production. Aesthetics Attitudes and Beliefs Religion

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Sociocultural Forces

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  1. Sociocultural Forces Chapter 6

  2. Culture • “The sum total of beliefs, rules, techniques, institutions, and artifacts that characterize human populations.” • Learned patterns of behavior • Ethnocentricity • Effects on • Marketing • HR • Production

  3. Aesthetics Attitudes and Beliefs Religion Material Culture Education Language Societal Organizations Legal Characteristics Political Structures Sociocultural Components

  4. Aesthetics • Art • Symbols • Feng shui • Music • Folklore Source: http://www.feng-shui-and-beyond.com/cubicle-feng-shui.html Source: www.asterix.com

  5. Attitudes and Beliefs • Attitude toward time • What do Americans want? • Be punctual • Mañana • Siestas • Impressions of Americans • Directness and drive • Deadlines

  6. Attitudes and Beliefs • Attitudes toward Achievement • Americans • Some other countries • Demonstration effect • Job prestige • Attitudes toward Change • What hastens change?

  7. Religion • Christian • Largest religion in world • What do they believe? • Catholicism • Protestant work ethic Source: www.pewresearch.com

  8. Religion • Judaism • What do they believe? • Connections to other faiths Source: www.theholocaustexplained.org

  9. Religion • Islam • Second largest religion • What do they believe? • Five pillars • Two divisions • Sunni • Shia Source: www.thestar.com

  10. Religion • Effects on Business • Christianity • Judaism • Islam

  11. Religion • Asian Religions • Hinduism • Cycle of birth, death, and reincarnation • Caste system • Buddhism • Renounce desires to achieve enlightenment • Jainism • Nonviolence doctrine • Sikhism • Bridge between Islam and Hinduism Source: www.aventalearning.com

  12. Religion • Asian Religions (cont’d) • Confucianism • Jen, Li • Taoism • Yin/Yang • Shintoism • Japan • Animism • Spirits in nature Source: www.pewforum.com

  13. Material Culture • What is it? • Technology • Seven benefits • Concerns • Cultural aspects • Technological dualism • Appropriate technology • Boomerang effect • Government conrols

  14. Education • Yardsticks • Literacy • Trends • Brain Drain • Reverse Brain Drain • Why? • Women’s Education Trends

  15. Language • Spoken Language • Delineate cultures • Foreign languages • Lingua franca • English as formal language of business • Why learn a foreign language? • Translation • Backwards translation • Technical terms • French v. English • No Unpleasantness

  16. Language • Unspoken Language • Gestures • Closed doors • Office size and location • Conversational distance

  17. Language • Gift-Giving • Acceptable gifts • Bribery • Extortion • Transparency International • Questionable • Greasing the skids • Foreign Corrupt Practices Act

  18. Societal Organization • Kinship • Extended • Member’s responsibility • Surnames • Associations • Age • Gender • Free association

  19. National Cultures • Hofstede • Individualism v. Collectivism • Large v. Small Power Distance • Strong v. Weak Uncertainty Avoidance • Masculinity v. Femininity

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