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Organizational Identity

Organizational Identity. Bring Major League Baseball to Portland Involve the Community. Capital Factors. Paul Allen Phil Knight, Nike Founder State of Oregon State Lottery revenue No new taxes. Why Portland Now?. Largest growing areas in United States Only one professional franchise

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Organizational Identity

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  1. Organizational Identity • Bring Major League Baseball to Portland • Involve the Community

  2. Capital Factors • Paul Allen • Phil Knight, Nike Founder • State of Oregon • State Lottery revenue • No new taxes

  3. Why Portland Now? • Largest growing areas in United States • Only one professional franchise • Population BOOM!!!

  4. Sources of Income • No other competition • Ticket sales • Vendors • Clothing lines

  5. SWOT ANALYSIS • Strengths • Portland Oregon • Baseball fans • The state of Oregon will contribute $100 million • Paul Allen • Economic impact

  6. Weaknesses • Cash Balance • Current stadium will require renovations. • New stadium will not be completed for the first year the acquired team will play. • PNB Inc. needs to purchase a professional baseball team.

  7. Opportunities • Vancouver area • Portland currently ranks #1 for most favorable place to live. • Portland is home to eight Fortune 500 companies.

  8. Threats • Seattle Mariners • Portland Minor League Squads.

  9. MARKETING MIX • Product • Price • Place • Promotion

  10. Market Summary • Summary…

  11. Marketing Geographics • Not exposed to Major League Baseball • Need and Want in this region

  12. Marketing Demographics • Age • Gender • Family Life Cycle • Income

  13. Market Behavior • Social Classes • Lifestyles • Personality Characteristics

  14. Market Forecast

  15. Market Growth

  16. Market Needs • Automatically fulfills need for baseball • Clean, good, affordable entertainment • Community needs

  17. Market Trends • Instant bandwagon • Rising popularity

  18. Market Analysis • No other competition • Try to avoid mass marketing • Market to baseball fans in general

  19. Marketing Communications Mix • Advertising • PBN Advertising • Advertising through PBN • Public Relations • Sales Promotion

  20. Implementation and Controls • Controls • Milestones • Marketing Organization • Contingences

  21. Budget Analysis • Funding Forecast • Expense Forecast • Break-even Analysis

  22. Funding Forecast

  23. Expense Forecast

  24. Break-even Analysis Concludes:     Yearly Units Break-even 29,346 Yearly Revenue Break-even $48,068,748

  25. Sales Forecast • Ticketing • Merchandise sales • Advertising   • Rights • Stadium Operations

  26. Ticketing

  27. Merchandising Sales

  28. Advertising

  29. Rights • Television • Radio • Cable

  30. Stadium Operations Concessions

  31. Conclusion • Paul is good. • Paul has money. • Paul likes baseball. • We like baseball. • We don’t have money. • Therefore, we like Paul. Therefore, Portland Gets Baseball

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