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The Conductor as Curator: Artistic programming, organizational identity, and audience engagement

Explore the intersection of artistic programming, organizational identity, and audience engagement in this thought-provoking article by Jeffrey Nytch. Discover the entrepreneurial approach to fulfill unmet needs and create economically sustainable solutions in the arts.

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The Conductor as Curator: Artistic programming, organizational identity, and audience engagement

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  1. The Conductor as Curator:Artistic programming, organizational identity, and audience engagement • Jeffrey Nytch, DMA • Director, The Entrepreneurship Center for Music • The University of Colorado - Boulder

  2. The Entrepreneurial Approach: • Find creative ways to fulfill unmet needs • Innovation (creativity) is at the core • Application to the marketplace • Economically sustainable

  3. Breaking the Irrelevance Cycle Requires: • Artistic solutions • The creative tools that entrepreneurship provides

  4. Objects add up to something...

  5. Guided by an aesthetic identity...

  6. Consider the patrons’ experience...

  7. Objects add up to something... (NO T THIS! ^)

  8. Guided by an aesthetic identity...

  9. Consider the patrons’ experience...

  10. What does this have to do with entrepreneurship??

  11. Consider an audience you would like to attract to your organization and adopt a curatorial approach to make your events more appealing to them. Consider issues of venue, the before-concert experience, the concert itself, and the post-concert experience, and try to come up at least three things you could change about each that would help attract that new audience or enhance the connection with your existing audience. What is the unmet need you’re fulfilling??

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