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Healthier Permanent Hair Color. ONC LLC, Los Angeles, CA 90025, USA | Tel. + 1 424 293 0869 | Mob. 310 430 6552. Introductions. Who are Doğatek?
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Healthier Permanent Hair Color ONC LLC, Los Angeles, CA 90025, USA | Tel. +1 424 293 0869 | Mob. 310 430 6552
Introductions Who are Doğatek? • Doğatek have been at the forefront of the manufacture and distribution of ammonia-free natural hair care products containing certified organic ingredients for over 20 years Who are ONC LLC? • ONC are the legal entity for Doğatek’s newly launched sales initiative beyond Europe ONC LLC, Los Angeles, CA 90025, USA | Tel. +1 424 293 0869 | Mob. 310 430 6552
What we do • We manufacture and distribute award winning, ammonia-free, healthy permanent hair color ranges made from the maximum amount of certified organic1ingredients with advanced technology pigments • 1 Organic agriculture is a method of certified agricultural production where no chemicals are used in the delivery of the product and where each phase from manufacture to consumption is controlled. The aim of organic agriculture is to protect the environment; plant, animal and human health without polluting soil, water and air resources • Organic products should NOT be confused with “natural” products ONC LLC, Los Angeles, CA 90025, USA | Tel. +1 424 293 0869 | Mob. 310 430 6552
Natural vs. Organic • Hair color introduced to market with hormonal coconut, oranges artificially grown in chemical fertilizer and genetically modified corn may legally be called “natural”, but it may not legally be described as containing “organic” or “certified organic” ingredients • Only hair color introduced to market with authentic organically produced ingredients may legally be described as containing “certified organic” ingredients • The two are commonly confused by consumers and the myths surrounding their distinction are knowingly perpetuated by some multinationals • ONC only produce and offer ammonia-free certified organic products with up to 60% certified organic ingredients ONC LLC, Los Angeles, CA 90025, USA | Tel. +1 424 293 0869 | Mob. 310 430 6552
How we do it • Produced in Turkey’s Free Trade Zone, (FTZ) with the highest quality European ingredients • Ingredients imported into the duty FTZ advantageous, as they are local tax and VAT exempt (18% + 20%) • FTZs act as small legislative and fiscal enclaves abroad • Heavily Gov. subsidized economically unviable to produce in US • Competitive advantage gained from the expertise of: , John Frieda, Molton Brown and KPSS GmbH - all subsidiaries of Kao Corp. ONC LLC, Los Angeles, CA 90025, USA | Tel. +1 424 293 0869 | Mob. 310 430 6552
Why we do & you should too • The recent announcements of increases in cancer being linked, especially in women, to the chemicals used in cosmetics (has significantly increased the production of our products this millennium) • It’s the future – embrace it • Genuinely unique authentic product • Unavailable elsewhere • FOREX – benefit from preferential USD vs. TRY ONC LLC, Los Angeles, CA 90025, USA | Tel. +1 424 293 0869 | Mob. 310 430 6552
Organic sales break $35 bn in 2013 • Sales of organic products in the USA jumped to $35.1 billion in 2013, up 11.5 percent from 2012's $31.5 billion and the fastest growth rate in five years • The projection is that growth rates over the next two years will keep pace with the 2013 clip and even exceed it • The organic non-food market was over $2.5 bn in the US in 2012 Source: Organic Trade Association May 15, 2014 • Ensure you are represented in it / expanding your market share / capitalizing on your returns ONC LLC, Los Angeles, CA 90025, USA | Tel. +1 424 293 0869 | Mob. 310 430 6552
Tell me why • Genuine high-end quality product with demonstrable results • Hypoallergenic – consumer health considerations, stylists and clients too • Ethical and environmental responsibilities • Offer unique products / services • Differentiate your business / remain competitive in the sector • Prepare for proposed legislation banning some chemicals • Future-proof your business / ensure commercial longevity • Exceptionally competitive – buy direct from the manufacturer • Pricing close to some existing L'Oréal products • Bottom line – it’s highly profitable ONC LLC, Los Angeles, CA 90025, USA | Tel. +1 424 293 0869 | Mob. 310 430 6552
Transit • Existing expertise in distribution, logistics and inventory management • Designated qualified, well trained and experienced personnel • Materials planning • Order planning and processing • Warehouse management (bonded and public) • Network of US warehouses • Hubs in Chicago and Los Angeles • Pick and pack and packaging where necessary • Labeling: price, bar code, and security • Shipment tracking • Delivery in 3 – 5 days ONC LLC, Los Angeles, CA 90025, USA | Tel. +1 424 293 0869 | Mob. 310 430 6552
Proposal • It is rare to have EBITDA margins of 50% in the cosmetics industry, but ONC enjoys this competitive advantage that can benefit you too • Organic cosmetics have an increasing consumption trend throughout the world and hold discernable benefits: they are healthier, safer to use, environmentally friendly, and more compliant with existing and proposed international legislation, further differentiating them from their chemical rivals • Marketing and advertising expenses, especially promotional costs, are relatively lower than competitors’ as there is no authentic directly competing product on the market • The market for organic cosmetics doubles, every two to three years – an undeniable trend • If you are not offering your customers a natural alternative to chemical hair color, they could go elsewhere in the future ONC LLC, Los Angeles, CA 90025, USA | Tel. +1 424 293 0869 | Mob. 310 430 6552
Let’s ask the clients… “Upon turning 71 years old, it was obvious my hair wasn't going to be a lustrous shade of brown again, unless I could find a non-ammonia hair color product. I had a disastrous incident with a product in 2003 that literally burned my hair. My caution led me to try Natural Colors in January, 2014. I had it colored again on May 3rd. The color I formerly used lasted eight weeks at the most. Natural Colors are gentle, yet produce impressive results. The color is rich and gray roots are expertly covered. Thanks to the special "hat" that is used while the color is working somehow results in a sheen that no other hair color I have used in 30 years has ever produced. I realize the composition of Natural Colors is unique, there is no odor (ammonia color products have a strong odor and can damage your hair if left on too long, that is why I avoid them). My hair now has a completely different texture, it's as if I am a new person. It isn't fuzzy, dry, or listless. In my opinion, the product is light years ahead of the competition and the color choices are excellent. I mixed 5 and 6, the result is stunning. I had given up on finding a color product, and was ready to "throw in the towel". That is no longer the situation. I recommend Natural Colors whether you are 71 like myself older or younger. If you need to color your hair, this is the product with built in success. Just follow the directions and you will understand why this is a revolutionary product.” Pamela Price ONC LLC, Los Angeles, CA 90025, USA | Tel. +1 424 293 0869 | Mob. 310 430 6552
“I noticed that my hair is shinier than before, which I like very much!” Patricia Di Gasbarro
“YOUR color isdifferent FROM THE USUAL RATHERineffective productshere… itleaves ALOVELY sheen to thetexture of my HAIR” Jayne O’Donnell
“I HAVE RECEIVED MORE COMPLIMENTS ON MY HAIR COLOR THAN I EVER COULD HAVE IMAGINED” Natasha Shea Pamela Price
Outcome • Buy direct from the manufacturer • Gov. subsidy and tax benefits = competitive price • Beneficial FOREX rates • Superior European ingredients = superior results • Despite select ingredients price close to L'Oréal’s • Generates repeat business and upsell potential • Less advertising – less competition • Increased profit for the reseller ONC LLC, Los Angeles, CA 90025, USA | Tel. +1 424 293 0869 | Mob. 310 430 6552