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marketing web

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marketing web

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  1. X-Ray Vision For Web Marketing Seeing what others miss How many small business owners really have an accurate description of their web market? The reason this question comes up is because the vast majority of business web sites do not even speak to their market. In fact, the only people the web site speaks to are company people such as owners and managers. We can all see the company clearly in any business design, but our market is not interested in our company. They have their problems and they have no need, right now, to know what wonderful people make up this business web site. If our market cannot see how the web site is trying to help them then help is not there. If our intention is to build a relationship with our market then the help we offer needs to be the first thing our market sees. They love this and they want this and it is the best part of our marketing.

  2. How do small business designs block their own market? A good analogy is found when we meet someone that only talks about themselves. We get bored instantly when we realize they have nothing of interest to offer us. I remember growing up as a young kid and with friends we would sometimes run into this older character that bragged about his rich uncle that had a Cadillac a block long and he had to take it to the airport to turn it around. We weren't fooled but we got a good laugh. At least he was entertaining even if he wasn't helpful. And after the second time there was nothing new and we got bored by his bragging because this guy didn't care who he talked to as he just kept telling the same stories. My site dormedia agency Isn't this just like a typical small business web site? Not once on the page is there any recognition of who the web market is. Not once does the web site mention a problem their market experiences and the causes for the problem. Not once is there a sense that the web site cares about the market and wants to serve that market. No, all that the web site shows is that the only interest is in selling us something whether we need it or not. That's their story being told over and over. .…….

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