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Web Marketing

Web Marketing A 2 Year Guide Presented by David Griffith October 23, 2007 1 st Six Months (1-6) Setup Google Analytics Website Redesign Mailing List 2 nd Six Months (7-12) Search Engine Optimization (SEO) AdWords Mass Emails 3 rd Six Months (13-18) Link Building

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Web Marketing

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  1. Web Marketing • A 2 Year Guide • Presented by David Griffith • October 23, 2007

  2. 1st Six Months (1-6) • Setup Google Analytics • Website Redesign • Mailing List

  3. 2nd Six Months (7-12) • Search Engine Optimization (SEO) • AdWords • Mass Emails

  4. 3rd Six Months (13-18) • Link Building • Content, Content, Content • First Email Out

  5. 4th Six Months (19-24) • Playing well with others • Google (Searching) • Blogger (Stories) • YouTube (Video) • Flickr (Photos) • Digg (News)

  6. Key Points • Gather your traffic data ASAP • Good design and usability will increase your sales conversions • When it comes to content think of your visitors first and search engines last • Create a dialog with your customers • Play well with others

  7. Finding a Web Designer / Marketer  • Design abilities • Content Management System (CMS) • Experience • Price

  8. Glossary of Terms Google Analytics: The tool used to give detailed information about your website including goals, traffic reports and usage patterns. Keyword: A word or group of words a person enters to do a search. A word or group of words in your website text. Clickthrough: The action of a user clicking on an ad, website link or email link that takes that user to your website. Organic Rank/Result/Clickthough: The normal non-paid results of a search engine. Paid Rank/Result/Clickthrough: The paid result or ad in a search engine. Direct Traffic: A user types your website address directly into their web browser. Conversion Rate: The percentage of increase or decrease of specific goal. Can be measured in clickthroughs or dollars. For example, filling-out an information request form.Bounce Rate: The percentage of visitors that leave your website because the content is not useful. Reciprocal Link: A link from one website to another. Page Rank: A value between 1 and 10 that google rates your website. The rating or ranking is based on many aspects including bounce rate, keywords, and reciprocal links. Hierarchy / Site Map / Web Map: A representation of how each page in your website relates to one another. Content Management System (CMS): A tool to change the content of your website. Google Site Maps: This tool will identify any common site optimization errors that may occur. Google AdWords: Text only ads that are displayed when a user is viewing Google search results. CPC: Cost per click. The cost for every clickthrough. Web 2.0: A terms that refers to a website that is usually community-based and preforms much like a desktop application. Blog: Stands for Web-Log. Basically an online. RSS: Stand for Real Simple Syndication. A break-down of an web page into most basic components- Title, text, links, pictures. RSS Reader: An application that can read RSS feeds.

  9. Contact David Griffith david@hellocoolworld.com 778 892 0336 CCCTA info@landwithoutlimits.com (250) 392-2226

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