1 / 23

The Article Economy

The Article Economy. Simon Inger Simon Inger & Associates , on behalf of Ingenta. simon@siaa.co.uk. Numbers. Drawn from www.catchword.com Growth in document delivery Growth in subscriber access. Conclusions. Document delivery grows linearly.

drago
Download Presentation

The Article Economy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Article Economy Simon Inger Simon Inger & Associates, on behalf of Ingenta. simon@siaa.co.uk

  2. Numbers • Drawn from www.catchword.com • Growth in document delivery • Growth in subscriber access

  3. Conclusions • Document delivery grows linearly. • Article reads grows exponentially (true exponent). • Probably because more users site-licensed and more libraries set up e-access. • Didn’t you do well!

  4. User Friendly • Assuming whole world isn’t eventually site-licensed, then will always need some means of document purchase to prevent the “Blank Wall.” • Should make all references go somewhere positive, not just a location with a tantalising piece of information, with no option to go further. • Should always link to a place that offers document purchase options. • But not just one supplier – don’t limit yourself!

  5. CrossRef Success • Initial success has been a PR success, not an end-user success. • Succeeds in long term if users happy. • Means every reference in every document must link somewhere. • Therefore publishers must link out as well as in!

  6. More numbers • Drawn from www.catchword.com • Compare traffic in from reference links with traffic out from reference links

  7. Conclusions • Only 0.02% of catchword document reads come from users following reference links from other sites • 0.3% of users reading an article follow a link to another site • Not everyone is playing ball!

  8. Future of Reference Linking • If users find that only some CrossRef publishers/resources have two-way linking, the reference-linking concept will not catch on. • Don’t let that happen! • Activate links! • Activate purchasing options, or will never know true potential of document sales. • Outsource linking and e-commerce to keep costs low.

  9. OpenURL • Implementing links out with OpenURL compliance gives librarians and hence users further options instead of the potential “blank wall”. • Worried about OpenURL? • Limit or at least monitor full-text database licence deals, e.g. Sage.

  10. Conclusions and Recommendations • Article economy for electronic documents relatively small due to site licences. • Even so, for CrossRef to succeed, every reference needs to go somewhere – full text or A&I or traditional document delivery – no blank walls please! • Outsourcing of e-commerce and linking are real options.

  11. Simon Inger & AssociatesFor further information on outsourcing…. contact Ingenta sales on uksales@ingenta.com or ussales@ingenta.com

More Related