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Evolution Video

Evolution Video. The media promotes unattainable beauty ideal that affect the confidence girls have about their physical appearance, social pressure to achieve this kind of beauty becomes one of the most important losses in the lives of these girls.

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Evolution Video

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  1. Evolution Video

  2. The media promotes unattainable beauty ideal that affect the confidence girls have about their physical appearance, social pressure to achieve this kind of beauty becomes one of the most important losses in the lives of these girls. • More than 60% of girls stop doing something they love because they feel bad about how they look. • 19% won’t try out for a team or a club. • 23% won’t go to the beach or swimming pool. • 13% won’t give an opinion. • 15% won’t go to school. • (“The Real Truth About Beauty – Revisited”, • Dove Global Study 2010)

  3. What impact do today’s beauty stereotypes have? Looking at magazines for just 60 minutes lowers the self-esteem of over 80% of girls Source: Dr. Raj Persuad, psychiatrist at the Maudsley Hospital London. • six out of 10 teenage girls think they would be happier if they were thinner • Source: UK Teen Body Image Survey, Jan 2004, Bliss. 63% of girls would rather be a men's magazine model than a doctor, teacher or nurse. source: TheLab, 1000 girls 15-19 years old

  4. Children as young as five , andwomen as old as 80 say they are worried about their appearance. 1in2 girls told us they don’t feel comfortable leaving the house without makeup on.

  5. Young Australians have ranked Body Image among their top three concerns for the last six years. 30% of British women told us they would trade at least a year of their life, to achieve their ideal body weight and shape.

  6. Social Mission of Dove: To ensure girls grow up with a positive view of their appearance, thereby helping them to realise their full potential Our aim is: To ensure the next generation grows up enjoying a positive relationship with the way they look.

  7. In Mexico since 2007 we have: More than 400 Mil lives reached. Through our conferences and workshops in communities for mothers, mentors, teachers, girls, boys and young people.

  8. Our Global target is by 2015 to reach: 15,000,000 Girls, boys and young people between 8 and 17 years old. Our goal in Mexico is: 100,000 Lives for 2013.

  9. Working in the Community This year, we have inspired more than 5,900 mothers, teachers, mentors and youth leaders to download and roll out Self Esteem and Body Confidence activities reaching 43,879 girls, boys and young people in Mexico.

  10. “No young person should leave school feeling that they can't participate fully in life because of the way that they think they look.” Dr. Nancy Etcoff, Director, Program in Aesthetics and Well Being, Department of Psychology, Harvard.

  11. Video Inner Critic

  12. What is Body Image? Behaviour Feelings Thoughts

  13. What happens when we have a negative Body Image? Eating disorders Low self-esteem Plastic surgery

  14. What is life like when we have a positive body image? • Acceptance • Body image is a positive influence in our life. • We recognise different ideas of beauty.

  15. What are the influences on the body image of adolescent girls? Peer pressure Unrealistic beauty ideals Mass media

  16. ¿What are we told the perfect woman looks like today?

  17. The thin ideal A thin body type: With large breasts, long hair, clear skin, youthful looks, symmetrical face, white teeth, hips and waist well proportioned, manicured and pedicured, fine and small features…

  18. What impacts on body image today? According to psychologists there are three influences that tell young people whether or not they ‘look good’. Any interventions should tackle: media Parents, teachers and mentors peers

  19. What must be addressed to improve girls body confidence?

  20. Video Little Girls

  21. IT’S THAT SIMPLE!HELP US TO REACH MORE AND MORE LIVES THIS YEAR 2013!For more information in Mexico:Call (55) 5520 9564contacto@doveautoestima.com.mx Join our community in Facebook www.facebook.com/DoveProyectoAutoestima Visit www.dove.com.mx Social mission section

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