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NRK 2012-2017

NRK 2012-2017. Norway's most important source of new understanding and shared experiences. 5 YEAR GOAL. NRK BRINGS PEOPLE TOGETHER IS INDEPENDENT STRENGTHENS AND CONTRIBUTES TO DEVELOPING NORWEGIAN AND SAMI LANGUAGE AND CULTURE OFFERS PEOPLE A UNIQUE RANGE OF CONTENT

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NRK 2012-2017

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  1. NRK 2012-2017 Norway's most important source of newunderstanding and shared experiences

  2. 5 YEAR GOAL NRK BRINGS PEOPLE TOGETHER IS INDEPENDENT STRENGTHENS AND CONTRIBUTES TO DEVELOPING NORWEGIAN AND SAMI LANGUAGE AND CULTURE OFFERS PEOPLE A UNIQUE RANGE OF CONTENT TELLS, PROMOTES AND PRESERVES NORWEGIAN HISTORY

  3. GOALNRK BRINGS PEOPLE TOGETHER Measuring method 4 out of 5 choose NRK every day Profile survey/brand awareness NRK SHALL PRESENT THE GREAT EXPERIENCES THAT BRING PEOPLE TOGETHER. GIVE THE PEOPLE ACCESS TO NRKs TOTAL CONTENT WHERE THEY ARE. ENGAGE IN AN ONGOING DIALOGUE WITH ITS AUDIENCE. BE AN EASILY RECOGNIZABLE BRAND.

  4. GOALNRK IS INDEPENDENT Measuring method Reputation/profile survey NRK SHALL HAVE EDITORIAL FREEDOM AND PROTECT ITS INTEGRITY AND CREDIBILITY. BE FINANCED DIRECTLY BY THE AUDIENCE THROUGH A LICENCE FEE. BE ABLE TO COOPERATE WITH EXTERNAL PARTNERS WITH REGARD TO CONTENT, PROVIDING THAT IT DOES NOT INTERFERE WITH ITS EDITORIAL INDEPENDENCE. BE ABLE TO TAKE PART IN STRATEGIC COOPERATION AND OWNERSHIP, SUBJECT TO THE BOARD’S APPROVAL. MAKE ITS INDEPENDENCE CLEAR BY LETTING NRK AKTIVUM ANAGE ANY FINANCIAL COOPERATION OR OWNERSHIP INTERESTS.

  5. GOALNRK OFFERS PEOPLE A UNIQUE RANGE OF CONTENT Measuring method Public Broadcasting ReportTarget group surveys NRK SHALL PROVIDE NEW UNDERSTANDING AND SHARED EXPERIENCES FOR ALL TARGET GROUPS. BE THE BEST PROVIDER OF NEWS AND INVESTIGATIVE JOURNALISM FOR BOTH LOCAL AND NATIONAL AUDIENCES. PROVIDE BOTH BROAD INSIGHT INTO AND NEWS ABOUT INTERNATIONAL RELATIONS. PROMOTE PUBLIC INVOLVEMENT AND PROVIDE UNDERSTANDING THROUGH DEBATE AND DISCOURSE. TO POPULARIZE WHAT’S IMPORTANT AND EMPHASIZE WHAT’S POPULAR. l

  6. GOAL NRK STRENGTHENS AND CONTRIBUTES TO DEVELOPING NORWEGIAN AND SAMI LANGUAGE AND CULTURE NRK SHALL DISTINGUISH ITSELF THROUGH GOOD USE OF LANGUAGE CREATE AND PRESENT CONTENT THAT PROVIDES SHARED EXPERIENCES AND STRENGTHENS SAMI AND NORWEGIAN CULTURE AND IDENTITY. Measuring method Public Broadcasting Report

  7. GOALNRK TELLS, PROMOTESAND PRESERVES OUR COMMON HISTORY Measuring method Market surveys Profile surveys NRK SHALL TELL OUR HISTORY AND ENGAGE IN JOURNALISM THAT DESCRIBES THE NORWEGIAN REALITY IN THE PAST, PRESENT AND FUTURE. SHARE CONTENT WITH THE PEOPLE AND MAKE OUR ARCHIVE EASILY ACCESSIBLE FOR THE AUDIENCE. NRK PowerPointmal

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