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BASICS OF PRINTING

BASICS OF PRINTING. Understanding Color and Printing Inks Mark Cupach Director, National Sales. Agenda. Defining Color RGB vs CYMK Types of Inks Process Colors Pantone Spot Colors Coatings. UNDERSTANDING COLOR. EMITTED LIGHT COLOR (RGB) Red Green Blue Computer Screens / Television

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BASICS OF PRINTING

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  1. BASICS OF PRINTING Understanding Color and Printing Inks Mark Cupach Director, National Sales

  2. Agenda • Defining Color • RGB vs CYMK • Types of Inks • Process Colors • Pantone Spot Colors • Coatings

  3. UNDERSTANDING COLOR • EMITTED LIGHT COLOR (RGB) • Red • Green • Blue • Computer Screens / Television • What Designers…..Design with….

  4. UNDERSTANDING COLOR • REFLECTIVE LIGHT COLOR • Used to print images • Transparent Inks • Light travels through ink and bounces off paper behind back through ink to eyes.

  5. FOUR COLOR PROCESS • Reproducing Continuous Tone Photography • Cyan • Yellow • Magenta • BlacK

  6. Ink Categories • Standard Inks • Web Offset – Non Heatset • Web Offset – Heatset • Quickset Inks • Sheet-fed Inks • Soybean Inks • Water based Inks – Flexo and Gravure • Laser Inks • UV Inks

  7. Ink Categories • Specialty Inks • Non-porous Inks • Metallic Inks • Magnetic Inks – MICR for checks • Fluorescent Inks • Edible Inks • Scratch and sniff Inks • Security Inks – Document Security

  8. Types of Ink • Transparent • Lithography • Light reflected from paper thru ink • Opaque • Screenprinting • Light reflects off surface of ink • Toners • Digital Print Engines

  9. Ink Problems • Setoff (Offsetting)

  10. Ink Problems • Ink Adhesion • Mottling – uneven appearance • Fill-in – muddy look in halftones/screens

  11. Printing Four Color Process • Start with scanned image or digital image • Place image into printed layout • RIP the document • Create dot map of each process color • Image dot map to printing plates • One to One relationship

  12. Cyan Dot Values

  13. Yellow Dot Values

  14. Magenta Dot Values

  15. Black dot values and type

  16. Yellow and Cyan

  17. Magenta and Yellow Dot Values

  18. Magenta, Cyan and Black Dot Values

  19. Full Four Color Process Proof

  20. SPOT COLOR - PANTONE MATCHING SYSTEM • Pantone Matching System (PMS) • Pantone is the standard of spot color inks • 3 ways to create • Buy from Ink Manufacturer • Mix Inks using Base Inks • Create using Four Color Process Building

  21. PMS Base ColorsMixing PMS 198 • 6parts (37.5%) Rubine Red • 2 parts (12.5%) Yellow • 8 parts (50%) Trans. • White

  22. On Staff Ink Technician

  23. Ink Color Spectrometer

  24. COATINGS AND COVERAGE • VARNISH • SPOT AND FLOOD • AQUEOUS • BEST FOR INK JET IMAGING • UV (ULTRA-VIOLET) • SPOT AND FLOOD • HIGHEST QUALITY AND COST • LAMINATING

  25. Color and PrepressCritical Quoting Variables • Define Colors needed to print • CYMK • Pantone Spot Colors(with numbers) • Define Coating and Coverage • Varnish, Aqueous or UV • Spot and/or Flood • Proofs-- Type and Who will approve

  26. Color and InkRecap • RGB vs. CYMK • Types of Ink • Four Color Process • Pantone Matching System • Coatings

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