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Basics of Printing

Basics of Printing. Understanding the Proofing Process. Randy Thompson Director , Business Development. PROOFS Purpose. Opens communications Keeps customer in the loop Allows you to document changes for added billing Limits financial exposure. Proof Specifications.

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Basics of Printing

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  1. Basics of Printing Understanding the Proofing Process Randy Thompson Director, Business Development

  2. PROOFSPurpose • Opens communications • Keeps customer in the loop • Allows you to document changes for added billing • Limits financial exposure

  3. Proof Specifications • Name / Address / Contact of Approver • Date of Proof • File Identification (Job Name) • Type of Proof • Purpose – Text only, color only, contract • Approval or Change Documentation • Customer Signature Area

  4. Digital Proofs • Created directly from computer digital files • Same files used to create plates • Variety of digital proofing systems running from low resolution to high end, high resolution halftone dot reproduction • Replacing analog proofing systems

  5. Digital Proof Imaging

  6. Digital Proofs - Low Res Color Laser Printer • Small Format limitations • Toner Inks • New generation with RIP software for proofing short run variable data full color jobs

  7. Digital Proofs - High Res Digital Sublimation • Dye Sub • First system on market • Uses dyes and heat to create image • Quick and inexpensive • Laser Sub • Dot based proof • Equal quality to analog proofs • Current standard for digital contract proof

  8. Digital Proofs - High Res Laser Thermal Imaging • Halftone dot image • Fastest growing system • Internal RIP that images plates as well • Closest to printed piece

  9. Digital ProofsFactors to Consider • Dots vs No Dots • Inability to accurately judge overprinting • Spot Colors reproduced in full color build • Advantage • Less than half the cost of analog proofing and produced in less time

  10. Digital Proofs PDF/Soft Proof • RGB image of art transmitted by E-Mail or FTP site access • Advantages • For non color critical jobs • Check for content and position • Disadvantages • RGB vs CYMK

  11. PROOF TYPES PRESS CHECK • Actual press sheet when make-ready completed • Checked for: • Registration • Color Density • Color match to approved proofs

  12. Proofing Tips • Correct Size and 100% • Exact Registration • Plus or minus one-half row of dots • Use printer’s loope • Check for scratches, dirt or any marks in text, solids, screens • Check text. Line up laser proof, Typeface • Check all images for color, clarity and sharpness

  13. Direct to Plate Technology • Start with electronic art • CD-Rom/DVD/FTP • Pre-flight electronic art • Image a low-res paper proof for position • Image a hi-res proof for color approval • Take same electronic art and image plate • Take plates to press and do make-ready • Print job

  14. Direct To Press Technology • Start with electronic art • Pre-flight electronic art • Make low-res proof for position • Make hi-res proof for color approval • Take same electronic art and image to a printing plate directly on press already in perfect registration already • Print Job

  15. Heidelberg DI Press with internally mounted polyester print plates

  16. Recap • Film vs Digital systems • Soft (on line) proofing for simple jobs • Contract proofs • Digital proofing on the rise • Proofing type vs nature of job / process • Press checks

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