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From Toy to Tool: Using Twitter to Study the News

Explore how technology has changed the world of journalism and discover how Twitter can be used as a tool for studying the news. Learn about the challenges and opportunities brought about by social media and develop media literacy skills.

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From Toy to Tool: Using Twitter to Study the News

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  1. From Toy to Tool: Using Twitter to Study the News The University of Findlay Teaching Symposium March 15, 2015 Diana Montague, Ph.D.

  2. From to Tools: http://twirp.ca/wp-content/uploads/2012/03/Tools-for-Small-Business.jpg Using to Study the News The University of Findlay Teaching Symposium March 15, 2015 Diana Montague, Ph.D.

  3. How has technology changed the world of journalism?

  4. A lot

  5. The digital cyclone is swirling up change in the old newsroom Changing the news in the digital cyclone

  6. Tools are different:

  7. Tools are different:

  8. Tools are different:

  9. Tools are different:

  10. Definition of deadline is different • Rolling deadlines needed for 24/7 news http://www.bing.com/images/search?q=Modern+Printing+Press&FORM=RESTAB#view=detail&id=31CB68FA9856987BE0D757CA8E6DCDE9DDDC9516&selectedIndex=44

  11. Audience expectations People want information NOW, (and they don’t want to pay for it).

  12. Social media evolution 2004

  13. Social media evolution 2006

  14. Social media evolution Media outlets now pump out “breaking” news 140 characters at a time, sometimes as a story develops. 2006

  15. More information sources from which to choose

  16. Feedback process is different Audience response/interaction is more immediate, more complex http://ars.els-cdn.com/content/image/1-s2.0-S1094996809000383-gr1.jpg

  17. Who are purveyors of “news”? • Audience can’t distinguish professional news organizations from anyone with a webpage; falsehoods can go viral as quickly (if not more so) than the truth.

  18. With all these challenges and distractions, how do we teach “news” and develop media literacy skills? http://www.maritimequest.com/liners/titanic/photos/newsboy.jpg

  19. Set up Twitter account, follow news feeds (COMM170) Associated Press @AP CNN @CNN CNN International @cnni Telegraph News @TelegraphNews Reuters Top News @Reuters ProPublica @ProPublica Breaking News @BreakingNews NPR News @nprnews The New York Times @nytimes

  20. Set up Twitter account, follow news feeds CBS News @CBSNews The Findlay Courier @FindlayCourier Doug Jenkins @WFIN_Doug Washington Post @washingtonpost AlJazeera English @AJEnglish Drudge Report @DRUDGE_REPORT Asia News Network @asianewsnetwork The UF Pulse @UFPulse Associated Press @AP CNN @CNN CNN International @cnni Telegraph News @TelegraphNews Reuters Top News @Reuters ProPublica @ProPublica Breaking News @BreakingNews NPR News @nprnews The New York Times @nytimes

  21. “What’s in the news?” each class

  22. “What’s in the news?” each class The results: Discussions about news content and coverage strategies are robust.

  23. “What’s in the news?” each class Oftenstudents compete to see who can offer the best “breaking” news of the moment.

  24. Importance vs. popularity • Students who had no clue about some domestic and international issues now follow higher-profile current events and ask questions about the logistics of the political/cultural situations themselves.

  25. http://www.vosizneias.com/wp-content/uploads/2015/01/Islamic-State_sham.jpghttp://www.vosizneias.com/wp-content/uploads/2015/01/Islamic-State_sham.jpg Questions evolve from “What is ISIS?” to

  26. http://www.vosizneias.com/wp-content/uploads/2015/01/Islamic-State_sham.jpghttp://www.vosizneias.com/wp-content/uploads/2015/01/Islamic-State_sham.jpg “What is the relationship between ISIS and Al Qaeda?” http://newsrescue.com/wp-content/uploads/2012/09/alqaeda.jpg

  27. Assessment • Class discussions

  28. Assessment • Class discussions • Weekly news summary

  29. Assessment • Class discussions • Weekly news summary • Final exam question: Choose news story that changed over the semester; trace coverage development.

  30. Assessment • Class discussions • Weekly news summary • Final exam question: choose news story that changed over the semester; trace coverage development. • Students can use compiled news summaries to develop this essay so the daily Twitter following has a cumulative effect on their ability to develop media literacy skills.

  31. Social Media Law

  32. Digital Media Law

  33. BUT

  34. Is anything still the same in Journalism? http://www.zdnet.com/i/story/63/03/000413/2012-02-09manual-typewriter-0209stock.jpg

  35. Things that remain • We have a responsibility to keep citizens informed http://www.bing.com/images/search?q=smart+person&qs=n&form=QBIR&pq=smart+person&sc=8-12&sp=-1&sk=#view=detail&id=A1BB6C749B58B11C5B82E0AEC3062B5FA9B0DD39&selectedIndex=0

  36. Things that remain • We still have to be accurate, fair, truthful. http://www.bing.com/images/search?q=truthful&qs=n&form=QBIR&pq=truthful&sc=8-8&sp=-1&sk=#

  37. Things that remain • We still have to do our research—even more so now. (Thank you, Internet!)

  38. Things that remain • WE have to be good story tellers, and we have to write quickly

  39. Things that remain • We have to be trustworthy

  40. Things that remain • Spelling, grammar, punctuation and AP Style are critical for credibility.

  41. Things that remain • WE still have to talk to people. (We have additional ways to communicate, but we still have to do some interviews face to face.)

  42. Things that remain WE have to consider our audience when deciding what is news and deciding how to write and visualize the story

  43. It’s very easy to lose your audience

  44. What The Ledger is doing • Using data analytics to determine which stories to post higher on the website and when to post them

  45. What The Ledger is doing • Using data analytics to determine which stories to post higher on the website and when to post them • Omniture measures how many people are viewing which stories and when. (Data on the half-hour, hour, day, week, month, year)

  46. Online traffic is best on Monday mornings They had about 800,000 unique users each month.

  47. Online traffic is best on Monday mornings They had about 800,000 unique users each month. • More and more traffic is coming from mobile aps (10 percent). In February 2013, about 20 percent of mobile devices and iPads were accessing the actual website, not through the aps.

  48. What The Ledger is doing • Checking data to move stories higher on web page

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