1 / 52

OTT & Multiscreen - How Online Video Will Change Our Lives, '13 (v1.8)

20 years Int'l Sales & Marketing. Check out my blog "Digital Video for the Digital Generation": www.dusil.com <br><br>Download the native PowerPoint slides, and watch a video of this presentation from Visual Unity’s Open Day here: <br>http://gdusil.wordpress.com/2013/05/01/how-online-video-will-change-our-lives <br><br>Online video providers today have the ability to experience a one-to-one conversation with their audience, compared to the somewhat anonymous nature of this relationship in traditional TV. Viewing habits of consumers continue to rapidly change in the next ten years, bringing more choice, portability and accessibility to video. A granular nature to analyzing subscriber behavior will open new opportunities for content owners, end users, and everyone in between. This will require accompanying changes in advertising expenditure as it pertains to a global vs. local focus. In the global reach of video, due to the ubiquity of the Internet, online services will need optimize to capitalize on new market opportunities.

dusil
Download Presentation

OTT & Multiscreen - How Online Video Will Change Our Lives, '13 (v1.8)

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. How Online Video Will Change Our Lives in the Next 10 Years Gabriel Dusil VP Marketing & Corporate Strategy Visual Unity www.facebook.com/gdusil . cz.linkedin.com/in/gabrieldusil . gdusil.wordpress.com . gabriel.dusil@visualunity.com .

  2. Download the Original Presentation Download the native PowerPoint slides, and watch a video of this presentation from Visual Unity’s Open Day here: • http://gdusil.wordpress.com/2013/05/01/how-online-video-will-change- our-lives Or, check out other articles on my blog: • http://gdusil.wordpress.com ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  2

  3. Channel Hopping   Search & Discover | ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  3

  4. Search & Discovery Search Recommendation Behavior Needs Impulse Wants Motivation Purpose Inspiration Desire Mood Content-Based Demographics Collaborative Behavior View Statistics Challenges Presentation Expectation Censorship Culture & Values Brand Equity Multiscreen ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  4

  5. Online Surpass Broadcast by 2019 By the end of this decade, more people will be watching Internet video than broadcast TV. 36 Weekly Viewing Times for Video Time per week (hours) 24 12 Live Broadcast Internet Video 0 2010 2012 2014 2016 2018 2020 2022 SocialTimes.com - http://socialtimes.com/online-video-to- surpass-us-broadcast-tv-by-end-of-decade_b13470 ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  5

  6. Average Viewing per Device 12 Markets: US, UK, China, Spain, Sweden, Brazil, Taiwan, South Korea, Germany, Mexico, Chile, Italy TV-screen Desktop PC Laptop Smartphone Tablet In-home Out-of-home Portable Player Other screen hours 0 4 8 12 ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  6 Ericsson - TV & Video, Changing the Game ('12)

  7. Viewing Time Spent by Media Type Internet Video Content will grow 12x by 2020 • From 90 Exabytes in 2012 to 1,100 Exabytes in 2020  OTT is "Over the Top" content that uses an internet connected device to an existing ISP service to receive content. eg. Roku, Blu-ray player, Nintendo Wii, Smart TV, Xbox, PlayStation, Tablet, etc. vConf. 2% linear TV 10% OTT 11% Cloud 11% OTT 48% VoD 22% linear TV 66% VoD 29% Alcatel-Lucent Bell Labs - “How the tablet generation is pushing networks to the edge”, 13th Dec. 2012 1 Exabyte = 1024 Petabytes 1 Petabyte = 1024 Terabytes ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  7

  8. I only watch four channels. Why do I need to pay for over 500? ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  8

  9. Granularity of Choice Today we need to buy the whole store to get a few books Tomorrow we will just get what we want to consume ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  9

  10. Long Tail of Internet Video Current Blockbusters Widely Popular Top 100 titles Popularity of Content Dated or Foreign Blockbusters Niche Genres or Cult Classics A-list actors & directors in other films Rest of the Library Amount of Content ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  10

  11. Consumer Entertainment Spending 20 Spending (billions US$) 15 10 Digital & VoD VHS Sales DVD rental DVD sales Blu-Ray rental Blu-Ray sales 5 0 2000 2002 2004 2006 2008 2010 ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  11 Source: Rentrak & Digital Entertainment Group

  12. A Turning Point for Digital Video - 2006 1080p LCD’s begin shipping Red One NAB’06 Netflix video streaming Netflix $1m Prize Apple iPhone 2005 2006 2007 Jan Nov Mar Jul Jul May May Sep Google buys YouTube 1st Blu-Ray released Microsoft PlayReady ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  12

  13. For subscribers that have Cut-the-cord ... ... broadcast television has become a frustrating experience. ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  13

  14. Decline in Cable Subscribers U.S. Cable TV Subscribers Subscribers (millions) 44 2.3m 42 40 ©2013  gabriel@dusil.com  gdusil.wordpress.com Business Insider & ISI Group –“GOODBYE, CABLE TV: 2.3 Million Americans Have Pulled The Plug Since 2010” Page  14

  15. Cutting the Cord Global Subscription Changes Spending Unchanged 63% Saving Money Reduced Spending 8% Not Watching Enough TV Cut the Cord Only Using Internet Services Eliminated Spending 7% Reduced Spending Reasons No Suitable Packages Increased Spending 22% 0% 20% 40% ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  15 Ericsson - TV & Video, Changing the Game ('12)

  16. Televised vs. Personalized Online Video Providers have a 1to1 conversation with their audience Broadcasters don’t easily know who’s sitting in their audience ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  16

  17. The chances of a print advertisement targeting me specifically are slim and far-between ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  17

  18. Advertising Spend by Media Newspapers Outdoor Cinema Radio Magazines Internet Television Spending (billions US$) 400 200 0 ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  18 ZenithOptimedia - “Global Web Ad Spend to Rise 33% by ’13”

  19. Productive Advertisement Spending Incorrect Location Correct Geography Optimize Productive Ad Spend In View Correct Brand Out Wrong Brand of View ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  19

  20. Internet Video Recommendations Advice from Friends & Family Recommendations based on Past Latest Releases User Ratings Friends currently watching... Other users also watched… Most Popular Statistics Expert Recommendations Most Useful Recommendations 0% 20% 40% ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  20 Ericsson - TV & Video '11 (Consumer trends, Global, Nov '11)

  21. Buffering . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  21

  22. Broadband Speeds (Mbps) 2010 2011 2012 2013 2014 2015 2016 Western Europe Leading the Pack 9.1 12.0 15.7 20.6 26.7 34.5 Global 11.1 14.3 18.5 24.2 31.9 41.6 Western Europe North America Asia Pacific C&EE 10.6 13.8 18.0 23.1 29.3 36.6 8.1 11.1 15.4 20.7 27.5 35.8 Sufficient for 4K @ H.265 9.5 12.1 15.3 19.1 23.7 29.2 Latin America ME&A 4.2 5.3 6.6 8.0 9.8 12.0 1.0 4.2 5.0 5.9 7.0 8.4 ©2013  gabriel@dusil.com  gdusil.wordpress.com Cisco - VNI Service Adoption Forecast '11-'16 C&EE – Central & Eastern Europe, ME&A = Middle East & Africa Page  22

  23. Consumer Traffic Forecast Voice over IP Online Gaming Other Data Web, email, Data P2P File Sharing Internet Video 90 80 P2P File Sharing will be 19% of Global Traffic by 2016 •  2 billion HD movies Video will be 47% Global Traffic by 2016 •  4.7 billion HD movies 70 60 50 Other Video Internet PVR Ambient Video Live Internet Short form Internet to TV Mobile Video Long form 40 30 20 10 0 Exabytes ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  23 Cisco - Visual Networking Index, Forecast & Methodology ‘11–‘16

  24. Cost of Connectivity 500 Download Speed (Mbps) Price per Month (US$) 400 $40 300 200 $20 100 0 $0 The Cost of Connectivity, New America http://newamerica.net/publications/policy/the_cost_of_connectivity#4] ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  24

  25. SD   HD   4K 3840x2160 1920x1080 1024x576 ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  25

  26. H.265 – Lower Operating & Capital Costs MPEG2 H.264 H.265 SD 1.6Mbps • On 25th January, 2013 the ITU announced first stage approval ½HD 2.4 Mbps HD, 5.6Mbps 4K, 22Mbps ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  26

  27. Most certainly, when our walls become gigantic TV monitors ... then HD will be passé, and enthusiasts will be demanding even higher resolutions. ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  27

  28. Audio-Video Adoption Penetration of AV in U.S. Households VCR - TVB CD - Nielsen DVD - Nielsen HD TV - TVB UHD* - Visual Unity *prediction Household Penetration 80% 60% Recession Recession Recession Recession 40% 20% 0% 1980 1984 1988 1992 1996 2000 2004 2008 7 years 2012 2016 2020 14 years 9 years Nielsen Media Research's - “Penetration of Media Devices in U.S. Homes” Television Bureau of Advertising - “TV Basics”, June 2012 ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  28

  29. The last thing Hollywood needs is pirated 4K H.265 content ... downloadable even before a film reaches the theaters. ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  29

  30. Illegal Challenges Illegal Drivers • Poor quality & Corrupt files  Audio & video sync issues  Improper audio track  No forced or foreign subtitles • Incomplete Bundles  No Deleted scenes, Behind the scenes, & Featurettes • Content Management  Time consuming  Requires a lot of storage • Security  Risk of viruses, trojans, & malware • It’s illegal! • Lack of Content Availability • Untethered from DRM  Free to transcode to multiple devices & formats • Access to all(most) content • It’s Free! ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  30

  31. Legal Drivers Legal Challenges • Personable & Interactive  Search: Collaborative, Statistical, Contextual, Recommendation  Social Networking  Suggestions & Peer Reviews • Attractive Price • Upgrade Frustrations  VHS DVD Blu-Ray 4K 8K • Availability  Limited Global Content Rights  Delayed theatrical releases • DRM restrictions  Titles not available across different OS’s or devices  Watching on one device, & finish on another is restricted • Ease of Use • High Quality • Piece of Mind “I’m a good citizen” ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  31

  32. Blame the Internet … lost to lost to lost to lost to ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  32

  33. … or, thank the Internet … didn't replace didn't replace hasn't replaced hasn’t replaced ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  33

  34. How Did We Get Into this Mess? MPEG-1 MP3 Napster Shutdown 26m users SlySoft AnyDVD HD Ultra- Violet DRM   P2P 150m users Pirate Bay Blu- Ray TPB guilty CD Napster 2011 2010 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2012 2013 1980’s VHS 1990’s DVD ISP 6- strike policy CSS iTunes Store MPAA sues TPB iTunes music DRM-free cracked Microsoft PlayReady DRM BitTorrent RIAA sues Individuals CD = Compact Disc DVD = Digital Versatile Disc TPB = The Pirate Bay HD = High Definition CSS = Content Scramble System DMCA = Digital Millennium Copyright Act ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  34

  35. How Did We Get Out of this Mess? ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  35

  36. Longevity Breadth ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  36

  37. Accessibility Portability Quality Spain USA Price Ericsson - TV & Video, Changing the Game ('12) ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  37

  38. The Internet is not replacing broadcast television ... It's just gives subscribers another choice. ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  38

  39. ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  39

  40. Consumption Is Personal I Gabriel by Dusil ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  40

  41. Granularity of Choice II Gabriel by Dusil ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  41

  42. Benchmarking the H.265 Video Experience III Gabriel by Dusil ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  42

  43. Search & Discovery Is a Journey, not a Destination IV Gabriel by Dusil ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  43

  44. Multiscreen Solutions for the Digital Generation V Gabriel by Dusil ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  44

  45. Building a Case for Ultra High Definition VI Gabriel by Dusil ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  45

  46. Are You Ready For Social TV? VII Tomas by Petru Gabriel by Dusil ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  46

  47. Turning Piratez into Sailors Consumers VIII Gabriel byDusil ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  47

  48. vuManagement image vuMultiscreen vuNet vuIngest Search Discovery Reports Stats Analysis live Scheduler Recorder Metadata db OTT STB Client Relationship Management Content Management System audio Web App Optimize Profiles Frame size Bitrate film App Store Live Stream LinkShield DRM GeoIP cam VoD Storage Auditing Advertising Gateway Payment vuMedia disc v2.0 AV = Audio Visual OTT = Over the Top Content STB = Set Top Box VoD = Video On Demand ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  48

  49. Visual Unity Open Day - Ecosystem vuIngest vuManagement vuNet Quality Control Media Asset Management Audio & Video Processing Archive Management Audio Processing & Management Storage Management Encoding, Delivery & Workflow ©2013  gabriel@dusil.com  gdusil.wordpress.com Page  49

  50. www.facebook.com/gdusil cz.linkedin.com/in/gabrieldusil gdusil.wordpress.com gabriel.dusil@visualunity.com

More Related