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Video 11 Online B2B Value Propositions

IBMS Semester 6b Fall 2013 Mr. George Szanto. Video 11 Online B2B Value Propositions. Topics Covered. Recap of Online Value Proposition (OVP) Definition and slight differences between B2B versus B2C How does your OVP fit into the over all process of creating a strategic eMarketing plan

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Video 11 Online B2B Value Propositions

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  1. IBMS Semester 6b Fall 2013 Mr. George Szanto Video 11 Online B2B Value Propositions

  2. Topics Covered Recap of Online Value Proposition (OVP) Definition and slight differences between B2B versus B2C How does your OVP fit into the over all process of creating a strategic eMarketing plan Factors to consider when developing a strategic eMarketing OVP

  3. OVP Definition & Recap • Exploits unique advantage(s) online reinforcing core brand, clearly summarizing what a customer can get from you online that they can not get elsewhere (including offline, or from competitors) • Slight differences between B2C and B2B buyers because of their needs.

  4. How Does OVP Fit Into the Overall Picture Voettekst

  5. Factors to Consider in Your OVP Customer persona needs Competitive offerings Company strengths and resources available Online business model Immediacy, interactivity Can it be reinforced throughout your various digital assets (content, websites)? Voettekst

  6. 6Cs To Help Define B2B OVPs Content – relevant, at right time Customization – matched to personas Community – social network, crowd sourcing Convenience – 24/7, instant ordering, installing in some cases Choice – wider Cost Reduction – cheaper to buy online Voettekst

  7. End of Video - Thank you Please take the online quiz associated with this video During this week’s workshop, please be ready to present your case’s OVP or to debate those presented by classmates!

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