1 / 14

OTT & Multiscreen • Web Seminar • #3 • The Future of Over the Top Video Services

• Download the native PowerPoint slides, or view a recorded video of this presentation on www.dusil.com. <br>• This presentation discusses how OTT continues to evolve. This is presented in the context of how technology and consumer behavior is shaping OTT, such as content discovery services, and social networking. We conclude by presenting a vision of where OTT could potentially take digital video, into the future.

dusil
Download Presentation

OTT & Multiscreen • Web Seminar • #3 • The Future of Over the Top Video Services

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Future of Over the Top Content Services Gabriel Dusil Chief Marketing & Corporate Strategy Officer Visual Unity Global a.s. www.linkedin.com/in/gabrieldusil www.dusil.com gabriel@dusil.com  1 © 2014  gabriel@dusil.com  www.dusil.com

  2. Download the Original Video & Presentation - The Future of Over the Top Content Services View the recorded video presentation, or download the native PowerPoint slides here: • http://dusil.com/  2 © 2014  gabriel@dusil.com  www.dusil.com

  3. Lowering Operating Costs & Increasing Efficiency SD H.265 1.6Mbps H.264 ½HD 2.4 Mbps MPEG2 HD, 5.6Mbps 4K, 22Mbps  3 © 2014  gabriel@dusil.com  www.dusil.com

  4.   HD   4K SD 3840x2160 1920x1080 1024x576  4 © 2014  gabriel@dusil.com  www.dusil.com

  5. H.264 vs. H.265 - Encoding Times H.264 H.265 2160p 2160p 10bit t 4t 8-16t 2160p 10bit 1080p 8bit 2160p 8bit 10t 40t 80-160t  5 © 2014  gabriel@dusil.com  www.dusil.com

  6. 4K Digital Video - Minimizing the Consumer Bottleneck 30Mbps or more 100Mbps or more Up to 18Gbps uncompressed 4K WiFi 802.11ac Set Top Box Smart TV Game Console 4K UHD TV Quad Full High Definition (QFHD @ 3840x2160) HDMI v2.0+ Display Port 1.2+ Router Wired Internet 100BaseT+ CPU capable to decode 4K  6 © 2014  gabriel@dusil.com  www.dusil.com

  7. Audio-Video Adoption in USA Households VCR - TVB CD - Nielsen DVD - Nielsen HD TV - TVB UHD* - Visual Unity *prediction Household Penetration 80% 60% Recession Recession Recession Recession 40% 20% 0% 1980 1984 1988 1992 1996 2000 2004 2008 2012 2016 2020 14 years 9 years 7 years  7 © 2014  gabriel@dusil.com  www.dusil.com  Nielsen Media Research's - “Penetration of Media Devices in U.S. Homes”  Television Bureau of Advertising - “TV Basics”, Jun ‘12  Visual Unity Research

  8. OTT Evolution - Content Discovery Viewing Stats “Friend’s liked” A Recommendation Engine is not just about Content Suggestions… It’s about a Meaningful & Personal Engagement Collaborate “viewers liked” Social Media Buying Behavior Reviews, News, & Ads Preference “Y our Likes & Dislikes”  8 © 2014  gabriel@dusil.com  www.dusil.com

  9. Most Useful Recommendations Advice from Friends & Family Recommendations based on Past Latest Releases User Ratings Friends currently watching... Other users also watched… Most Popular Statistics Expert Recommendations 0% 20% 40%  9 © 2014  gabriel@dusil.com  www.dusil.com Ericsson - TV & Video '11 (Consumer trends, Global, Nov '11)

  10. OTT is all about Infrastructure  10 © 2014  gabriel@dusil.com  www.dusil.com

  11. OTT   Barriers to Entry Time   Long Development Cycle • 36 month to develop a robust platform Money   Delivery is Expensive • Build CDN infrastructure Experience   Television & Video • 22 years speaking with broadcasters • Building & managing CDNs • 15 yrs building end-to-end OTT  11 © 2014  gabriel@dusil.com  www.dusil.com

  12. The Future of Content Delivery Product Select Consume 4K Video Master Master 4K Video Theatrical Alternative, Director’s & Extended Languages Transcode Subtitles Deleted Scenes Behind the Scenes Trailer Deliver Metadata – Structural & Contextual Thumbnails Screenshots Posters Cover Art  12 © 2014  gabriel@dusil.com  www.dusil.com

  13. OTT Evolution Social Media Coms OTT will bring Digital Video & Entertainment to tomorrow’s Digital Society Productivity Video Storage Music Gaming  13 © 2014  gabriel@dusil.com  www.dusil.com

  14. cz.linkedin.com/in/gabrieldusil www.dusil.com gabriel@dusil.com  14 © 2014  gabriel@dusil.com  www.dusil.com

More Related