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Selling on Social Media - The Relationship Myth

Selling on Social Media - The Relationship Myth. By Jerry Nihen Jay Nine’s Social Media Marketing http://www.jayninelessons.com. Frequently, I find myself responding to the following question:.

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Selling on Social Media - The Relationship Myth

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  1. Selling on Social Media - The Relationship Myth By Jerry Nihen Jay Nine’s Social Media Marketing http://www.jayninelessons.com

  2. Frequently, I find myself responding to the following question:

  3. "I understand that social media marketing is all about relationship building, but how do I measure ROI and justify my costs?"

  4. If you Google "Social Media Success Stories" you generally find a lot of stories based on companies that are boasting the "success" they have had on social media platforms by engaging their customers. They feel they have achieved a higher level of success because they interact with people on their website.

  5. Social media marketing DOES help you build relationships and communicate with your customers. However, customer interaction is something that you should already be doing - regardless of whether or not you are on social media. So, saying that social media marketing is JUST for customer relationship building can leave a lot to be desired.

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