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Assumptions Albarran, Alan B. “Ethics of Management.” Management of Electronic Media. CA: Wadsworth, 2006. LEVELS OF ETHICAL DUTIES. Duty to self Duty to audience Duty to employer or organization Duty to colleagues Duty to society. COMPLICATING FACTORS.
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AssumptionsAlbarran, Alan B. “Ethics of Management.” Management of Electronic Media. CA: Wadsworth, 2006.
LEVELS OF ETHICAL DUTIES • Duty to self • Duty to audience • Duty to employer or organization • Duty to colleagues • Duty to society
COMPLICATING FACTORS • Ethical decisions have extended consequences. • Ethical decisions have many alternatives. • Ethical decisions have often mixed outcomes. • Ethical decisions have uncertain consequences. • Ethical decisions have personal implications.
NORMS IN DECISIONMAKING • Golden Mean • Judeo-Christian • Categorical Imperative – universal • Utilitarianism – greatest good • Egalitarianism – veil of ignorance • Relativism • Social responsibility