Office of Technology Advancement and Outreach (TAO)

1. Office of Technology Advancement and Outreach (TAO) November, 2005

2. Overview • EERE is taking a comprehensive approach to improving energy efficiency for consumers, businesses and government. • TAO utilizes a variety of channels to disseminate activities and core message to EERE’s audience. • Radio • Television • Print Materials • Internet and Online Tools • Regional EERE Offices • State Energy Offices

3. Energy Efficiency Campaign • Powerful Savings • May 21, 2005 kick-off • Year-long public education and awareness campaign • Provide consumers with information and tools to help them make smart energy choices

4. Energy Efficiency Campaign • Easy Ways to Save Energy • October 3, 2005 kick-off • Much broader campaign than Powerful Savings • Announcement of: • Energy Savers booklet (updated version) • Energy Hog (Phase 2 of campaign) • Energy Saving Assessment Teams (ESETs)

5. Energy Efficiency Campaign • DOE/Alliance to Save Energy campaign included: • Satellite Media Tour • Consumer Broadcast Outlets • Aggressive, proactive media/information campaign • Morning/afternoon national and regional TV talk shows • Regional Media Tours • National Print Newspapers • Energy/environment reporters • Home/real estate reporters • Consumer Tips • EnergySavers:Tips on Saving Energy & Money at Home (DOE) • Power$mart (Alliance to Save Energy)

6. Energy Efficiency Campaign • Results • Print: 60,523,129+ readers • TV: 36,686,320 (not including Oct. 3) • Radio: 20 million-plus listeners* *Program is still going on, current numbers not yet available

7. Energy Savers • Tips on Saving Energy & Money at Home • Marketed through public/private channels • Owens Corning • Utility companies • State energy offices • www.energysavers.gov

8. Energy Savers • Results • Energy Savers booklets shipped in September and October of 2005 • 20,068 (English) • 1,108 (Spanish) • Website visits (www.energysavers.gov) • 37,448 Oct. 2005 • 5,113 Sept. 2005 • 3,551 Aug. 2005 • 2,865 Jul. 2005

9. Energy Hog • First launched in March, 2004 • Aggressive public education effort featuring the “Energy Hog”, a character similar to McGruff the Crime Dog and Smokey Bear • Three-phased campaign • Second phased announced on Oct. 3, 2005 • Third phase to begin in early 2006

10. Energy Hog • Phase 1 garnered $40.7 million in donated advertising and the PR campaign has resulted in 17.9 million impressions so far • Results • Television: 13,262 spots • Radio: 338,645 times • Web Visits: 117,771 (www.energyhog.org)

11. Energy Saving Expert Teams (ESETs) • ESETs are being deployed to Federal facilities and Industrial plants to perform energy assessments • Outreach • Press Release discussing 1st ESET deployed • NAPS Release • Federal and state newsletters • Websites developed to track progress/success of ESETs

12. Energy Saving Expert Teams (ESETs) • ESET assessments as of Nov. 9, 2005 • Federal ESET assessment • Oct. 27 – GSA Facility, Jamaica, NY • Nov. 3 – GSA Facility, Central Islip, NY • Nov. 3 – DOD Navy Facility, New London, CT • Industry ESET assessment • Nov. 7 – 3M Plant, Brownwood, TX • Nov. 9 – Simplot Plant, Lathrop CA

13. Ongoing Efforts and Other Tools • NAPS Releases • Animated Pop-Ups • Do-it-Yourself Audit • EERE Progress Alerts • Pod-casts • Partnerships w/ states and Universities in Gulf area • Partnership for Home Energy Efficiency

14. NAPS Releases • North American Precis Syndicate (NAPS) • 10,000 newspapers, dailies, and weeklies • Over 140 million in circulation • Featurette articles • Distribution • Mailed on CDs • Camera-ready articles • Posted on NAPS website as downloadable files for editors

15. NAPS Releases • Results • Total expenditures: $50,900 • Total placements: 2,824 • Total ad value: $633,057 • Total readership: 186,056,112

16. Animated Pop-Ups • Uses computer as energy message delivery tool • Flash animation messages on energy efficiency • Sent to all Federal facility managers on Sept. 29 to include in employee desktops

17. Do-it-Yourself Audit • First web energy calculator • Helps consumer understand energy efficiency savings at home • Consumer inputs information and calculator will tell them how much savings they will experience if they change to energy efficiency technologies • Linked to via www.energysavers.gov

18. EERE Progress Alerts • Email distribution list to a variety of audiences including the financial community, universities, energy associations, etc. • Provides information about advancements made in technology as well as progress made through other energy programs

19. Pod-casts • EERE will be launching soon a new Energy Efficiency Pod-casts • 3-5 minute episodes on energy saving tips • Hosted by Assistant Secretary and special guests • Listeners can subscribe to receive Pod-casts or download them from the website

20. Gulf Area Partnerships • Develop series of training programs for planners, builders and homeowners • Distribute Best Practices Guides and Buildings That Work home blueprints

21. Partnership for Home Energy Efficiency • Launched July 11, 2005 • Partnership between DOE, HUD, and EPA • Combines resources of these agencies to promote home energy efficiency through research, technology and deployment • Partnership website: www.energysavers.gov

22. Working Together • STEAB is the “eyes and ears” on the ground • Relationships with local media and local organizations, etc. • TAO is developing a 5-year communication strategy that includes reaching out to stakeholders and building a network to disseminate energy efficiency and renewable energy information

23. Working Together • The grassroots network would assist with • Promotion of www.energysavers.gov • Promotion of Do-it-Yourself Home Energy Audit • Marketing and distribution of Energy Savers: Tips on Saving Energy and Money at Home • Building subscription list for EERE Progress Alerts • Energy Efficiency and Renewable Energy Campaigns

24. Thank You! Any Questions?