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MGM 4136 ISU-ISU PENGURUSAN SEMASA

MGM 4136 ISU-ISU PENGURUSAN SEMASA. Pensyarah: Prof. Madya. Zainal Abidin Kidam Tutor : Miss Christine Soh. Kumpulan 8: Ani Ismail (Ketua) 117911 Nolinda Ahmad 117888 Rohayu Mohamad Rodi 117002 Suzana Che Seman@Nordin 117204

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MGM 4136 ISU-ISU PENGURUSAN SEMASA

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  1. MGM 4136 ISU-ISU PENGURUSAN SEMASA Pensyarah: Prof. Madya. Zainal Abidin KidamTutor : Miss Christine Soh

  2. Kumpulan 8: Ani Ismail (Ketua) 117911 Nolinda Ahmad 117888 Rohayu Mohamad Rodi 117002 Suzana Che Seman@Nordin 117204 Nurazlina Yusoff 117908

  3. Mampukah pasaran kad prabayar meningkatkan jumlah pengguna di Malaysia???

  4. PENGENALAN • Konsep kad prabayar - Perkhidmatan tanpa bil • Kelebihan prabayar • Bagaimana kad Prabayar berfungsi - Menggunakan kad tambah nilai • Pengenalan Telco - Maxis, Celcom, Digi

  5. ANALISIS KEWANGAN

  6. Jumlah pengguna kad prabayar di Malaysia

  7. ANALISIS PESAING Faktor-faktor Perbandingan: • Objektif • Strategi syarikat • Perkhidmatan yang ditawarkan • Kekuatan dan kelemahan syarikat • Kekuatan pasaran

  8. ANALISIS PESAING

  9. Perkhidmatan yang ditawarkan • Maxis Campus Zone, Talk Plan & SMS Plan, Active 5, Share Top Up, IDD Call, CallerRing Tones, Hotlink Reward, Free Activation GPRS • Digi Flexi e-load, Bubble Talk, Caller Tunes, XMS, Talktime Transfer, MTV Powerpack, Reload Bonus, Friends and Family, Community Zone • Celcom Airtime share, CMT, Easy GPRS, Xpax Lite, Xpax Mid, Xpax Max

  10. Kekuatan & kelemahan Maxis • Kekuatan - 3G - kesetiaan - promosi • Kelemahan - kurang liputan

  11. Celcom • Kekuatan - Perkhidmatan inovatif - Telekom - Satelit komunikasi • Kelemahan - Sasaran pengguna

  12. Digi • Kekuatan - Faktor simplicity dan faktor fokus - Tingkatkan Inovasi - Telnor - Pelaburan besar • Kelemahan - Frekuensi GSM 1800 - Liputan EDGE

  13. Analisis Pasaran

  14. Syer Pasaran Telco

  15. CADANGAN • Meningkatkan pelaburan terhadap R&D • Meluaskan liputan rangkaian

  16. KESIMPULAN Mampukah pasaran kad prabayar meningkatkan jumlah pengguna di Malaysia???

  17. MAMPU!!!

  18. Sekian,terima kasih…

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