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Harnessing the Power of Networking for Innovation and Connectivity

Explore effective networking strategies for information exchange and value creation. Learn how to build relationships, access resources, and foster innovation. Unlock the wisdom of crowds through diverse networks and catalysts.

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Harnessing the Power of Networking for Innovation and Connectivity

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  1. COSEE Effective Networking: Why, How and For What? May 4, 2011 Jean Egmon egmon@kellogg.northwestern.edu

  2. Why Am I Here? Where I Live?

  3. Why Am I Here? Vast Knowledge of Ocean Science?

  4. Why Am I Here? Mike Loudin: Quintessential Network Broker

  5. Why Am I Here? Mike Loudin: Quintessential Network Broker

  6. Networking: Why, How, For What? Purpose • Networks exist for information exchange and mutual value creation • Value = Information, Relationships, $/Resources Potential Outcome Categories • Access & Openness Dynamic (Creative, Innovative Culture) • New, Different, Relevant Products • Faster, Richer Connecting • Ease of Spread & Uptake • Breakthroughs by Cross Fertilization • Wisdom of the Crowds Presentation Framework • Jewels, Rules, Tools, Nobody’s Fools • Pictures

  7. Access, Openness Jewels • Noshir Contractor’s work on Friends & Experts Rules • Share your Crackerjacks - Mutuality Tools • Stone Soup • Their office and artifacts Nobody’s Fools • Take time for the whole person vs. dispensary • Little things you learn in pre-school • “You’ve Got Mail” line

  8. Balance: Reciprocate and Friends of my Friends are My Friends Kilduff, Martin & Tsai, Wenpin. Social Networks and Organizations, 2003.

  9. New, Different, Relevant Jewels • Mark Granovetter’s “Strength of Weak Ties” and Getting a Job Rules • Ask friends of friends Tools • Formal & informal network maps • Linked In, Facebook, etc. Nobody’s Fools • Be careful of what you ask for – problem framing vs. data assumption • The “Where is the real tea and where is the post office?” story

  10. Strength of Weak Ties for Overall Organizational Connectivity Kilduff, Martin & Tsai, Wenpin. Social Networks and Organizations, 2003.

  11. Faster, Richer Connecting Jewels • Stanley Milgram’s “Six Degrees of Separation” Rules • Find the brokers Tools • Give yourself only 2 steps • Informal concept & social network mapping Nobody’s Fools • Not always “Wisdom of the Crowds” - Ask specifically vs. blast for rich, implicit, non-public information or investment • Vinny story

  12. Knowledge Brokers Kilduff, Martin & Tsai, Wenpin. Social Networks and Organizations, 2003.

  13. Ease of Spread & Uptake Jewels • Tipping Point roles: mavens, boundary spanners, salespersons Rules • Use the network to build the network • Knowledge is power (different from title or formal role) Tools • Ask who are the 3 kinds of leaders • Ask influencers, innovators, Tipping Point Roles Nobody’s Fools • Careful of segment bias & hub overload • Regina story • McKenzie Librarian study

  14. Breakthroughs byCross Fertilization Jewels • Ron Burt’s work on the Social Capital of Structural Holes • Andrew Hargadon’s work on Innovation Rules • Find the brokers, translators, facilitators Tools • Incent & recognize the brokers • Communities of practice for brokers Nobody’s Fools • Diversity alone does not make for collaboration • Defining “catalyst” story

  15. Wisdom of the Crowds Jewels • Luis Amaral’s work on voting & other things • James Surowiecki’s Wisdom of the Crowds (specifically the lost submarine story) Rules • Everyone likes to be an expert • Remove anchoring bias Tools • Food for the fish to school (intriguing question, incentive potential) • Attract cool Nobody’s Fools • Triangulate; validate; consolidate; multiple sources • IBM Jam story

  16. Organized Assembly Self Assembly World Wide Web Assembly Line

  17. Why Am I Here? Where I Live?

  18. Global Knowledge Era meets Agrarian Localized Feel Learning from the Farm

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