N EW I DEAS FOR A DVOCACY AND S USTAINABILITY ECCO 2010

1. NEW IDEAS FOR ADVOCACY AND SUSTAINABILITY ECCO 2010

2. WHAT IS ADVOCACY & SUSTAINABILITY? Advocacy is active support of a cause Sustainability is the capacity to endure

3. MUSIC TEACHER AS ARTISTIC DIRECTOR You are not simply the teacher – you are also the artistic director for a community arts organization. You are creating the vision for this organization, you need to communicate that vision to your community. Involve the community in your program.

4. LOCAL SUPPORT ORGANIZATIONS Support Groups can provide valuable financial support as well as program advocacy. If you are just getting started can you tie into any existing organizations on campus? PTSA, Academic Foundation or Associated Student Body. Strength in numbers CAC Make it easy to get involved, stay involved and stay connected! online volunteer forms

5. PROFESSIONAL SUPPORT ORGANIZATIONS Information at your fingertips  Chorus America www.chorusamerica.org  MENC www.menc.org  Cal ACDA www.acdacal.org  www.childrensmusicworkshop.com – links galore!  Karl Paulnack speech Boston Conservatory “Music has a way of finding the big, invisible moving pieces inside our hearts and souls and helping us figure out the position of things inside us. Let me give you some examples of how this works.” - Paulnack 2004

6. PROGRAM MARKETING & ADVERTIZING

7. WHY MARKETING & ADVERTIZING? It is much harder to cut an arts program that is well known. Support in the community is directly related to people knowing the value of what you do. If your marketing and advertizing improves, ticket sales and fundraising will improve.

8. MARKETING & ADVERTIZING BASICS  Ask your singers for emails and or addresses for the people that support them  Keep past members on your mailing lists  Include key community members on your mailing lists – mayor’s office, district office staff, PTSA membership, local churches, etc  Start your advertizing four weeks in advance  4 weeks out – initial contact, tickets go on sale, posters get put up, banners go up, website is updated  3 weeks out – direct mail, youtube videos  2 weeks out – singers are given postcards, facebook event  1 week out direct email to all past patrons, faculty, staff, students and alumni.  Days ahead – if one or more concerts are selling out we use facebook to keep people ahead of ticket sales.

9. MARKETING MATERIALS Work with your singers to find out what will work best in your community. Lanyards, shirts, bumper stickers, window decals, temp tattoos, sweatshirts, jackets, boxer shorts, pajama pants, etc.

10. 1. Pick a theme BENEFIT CONCERTS! 2. Do something special 3. Ask your support organization for help 4. Charge more for tickets!

11. WEB BASED ADVERTIZING Facebook School Website www.carlmont.seq.org Give people an incentive to visit the site – photos, recordings, video links, calendars – everything that people want to know put on the web! If your website or facebook group gets lots of traffic you will have an established outreach tool when you need one.

12. ONLINE TICKETING AND DONATIONS Online ticketing is a great tool! Google Checkout & Paypal can both be used for donations. Online financial tools specifically for non profit groups www.etapestry.com

13. PROFESSIONAL ADVERTIZING Create professional (looking) advertizing that will be posted and will catch people’ ’s attention.

14. PROGRAM RELEVANCE Career Technical Education

15. CTE Career Technical Education  Now encompasses a holistic approach including school to career, school to AA or community college and school to university. Federal and State movement to get more CTE into middle & high schools There are 15 industry sectors – Arts, Media & Entertainment is one of those sectors, Performing Arts is one of 3 career pathways within that sector.  http://www.cde.ca.gov/ci/ct/sf/

16. IS CTE RIGHT FOR YOUR SCHOOL? Read the CTE standards and framework - is there a reasonable argument that your program could qualify? CTE standards and frameworks are “reality based” so that a good quality program is already doing much of what CTE requires. As artistic director for your program, are you preparing students for the possibility of a career in the arts? Do you have a CTE (sometimes practical art) requirement for graduation?

17. HOW DOES MY PROGRAM QUALIFY AS CTE? Find out who your district CTE coordinator or specialist is. Write up your course (according to the foundation & pathway standards) for approval. Approval processes are different at every district, but the course will most likely have to be approved by your school board.

18. WHAT IS THE VALUE OF CTE? Program RELEVANCE Provides another answer to the age old question: Why should I take choir? Better support from Guidance and Admin CTE is a growing federal and state movement – it may help to insulate your program from cuts Enrollment Funding

19. CTE FUNDING Carl Perkins funding is available to CTE programs You must apply through your school district Funding can be very generous if there are few CTE programs at your district Online resources http://www.cde.ca.gov/fg/fo/r17/perkins07result.asp

20. ADVOCACY & SUSTAINABILITY MIXED BAG Play the numbers game Communicate, communicate, communicate Be on your schools Site Based Decision Making Committee Compile letters of support Remember who your audience is Rely on your colleagues for support and ideas Always ask yourself, “why not?” Get your choirs into the community to perform as often as possible Be memorable

21. QUESTIONS & FOLLOW UP My contact information  gtep@seq.org or genevievesagi@sbcglobal.net  www.carlmont.seq.org  Carlmont High School, Belmont, CA