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Exporting to the Middle East. Phil Witts Global Sales Manager GLT Exports Ltd. My experience. Director of fire alarm manufacturing businesses for over 15 years Exporting to global markets Lived in Bahrain and Dubai in 2010/2011 GLT – Exporting for 28 years £6m + into Middle East per year.
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Exporting to the Middle East Phil Witts Global Sales Manager GLT Exports Ltd
My experience • Director of fire alarm manufacturing businesses for over 15 years • Exporting to global markets • Lived in Bahrain and Dubai in 2010/2011 • GLT – Exporting for 28 years • £6m + into Middle East per year
All that glitters… • Exporting to the Middle East is not easy, however if you invest your time wisely and find the right partner it can be very lucrative • How do I find the right partner ? • Industry specific exhibition – £ help available • Referral • Website • Check out prospective partner using embassy
Spend time in the country • Make the effort to spend some time with potential customers- if it feels wrong it probably is • Look them in the eye • Research local regulations – Civil Defence • At least learn “Salaam Alaikum” and “Shukran” • Try to understand that things are done differently and don’t get frustrated
Be careful • Never ever, ever give exclusive supply contracts • Respect local rules and laws • Do not give credit terms initially – pro forma invoices or letters of credit • Agree one currency and fix the prices based on today’s exchange rate
Summary • With a little care exporting to the ME can add a different dimension to your business and once set up, provide a valuable revenue stream • Don’t be ‘put off’ by the initial investment of time • 15 minutes isn’t very long to cover this subject ! I’m happy to help where I can.