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Persuasion Tactics and Techniques Part 1

Persuasion Tactics and Techniques Part 1. Rhetorical Fallacies. Fallacies. Fallacy - a mistake in reasoning Rhetorical Fallacies- an argument that is not sound but can be convincing. Examples of Rhetorical Fallacies : Ad Hominem Red Herring Exaggeration (hyperbole) Bandwagon Testimonial

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Persuasion Tactics and Techniques Part 1

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  1. Persuasion Tactics and TechniquesPart 1 Rhetorical Fallacies

  2. Fallacies • Fallacy- a mistake in reasoning • Rhetorical Fallacies- an argument that is not sound but can be convincing. • Examples of Rhetorical Fallacies: • Ad Hominem • Red Herring • Exaggeration (hyperbole) • Bandwagon • Testimonial • Logical Appeals • Emotional Appeals • Ethical Appeals • Scare Tactics • Categorical Claims • Appeals to Authority

  3. Not sound, but may be convincing • Enhance your training and look good doing it with these stylish Power Balance Bands. Each band has two Power Balance Holograms with a stretch feature making it easy to take on and off. The blend of eastern philosophy with western science makes these bands an original piece. Made to last and constructed of 100% surgical grade silicone.

  4. Ad Hominem- the intent is to attack the character of someone to distract from the issue • Presidential Elections • http://www.youtube.com/watch?v=p7YOUXd3JD8

  5. Exaggeration-An overstatement. Shows more than is true (hyperbole)

  6. Exaggeration

  7. Exaggeration

  8. Exaggerating Statement • “Everybody will go to the party but me.”

  9. Bandwagon- makes you think that “everyone is buying it” or “everybody’s doing it” and so should you.

  10. Bandwagon • http://www.youtube.com/watch?v=ZcVVp444Yio

  11. Bandwagon

  12. Red Herring- adding other appeals that are off the subject to distract from the real issue

  13. Red Herring

  14. Appeals to Authority- seems like an expert on a topic, but really isn’t

  15. Appeals to Authority

  16. Testimonials • A well known authority, celebrity, doctor, or a customer tells about their experience with a product or at a place.

  17. Testimonial Proactiv Ad - Click Here!

  18. Categorical Claim-claim is based on faulty logic of relating two things because they are in the same category • Example: • Chihuahuas are good inside dogs. Rottweilers are dogs; therefore they must be good inside dogs as well.

  19. Scare Tacticshttp://www.youtube.com/watch?v=Zd-QG-Yx_Ho • Tries to scare the audience in order to persuade them to do something.

  20. Scare Tactics

  21. Scare Tacticshttp://www.youtube.com/watch?v=2glFau9ORAY

  22. Appeals • Type of Persuasion in the argument • 1. Ethical (ethos) • 2. Logical reasoning (logos) • 3. Emotionally (pathos)

  23. Emotional Appeal (pathos) Plays on feelings or emotions to persuade someone.

  24. Logical Appeal (logos) shows that it makes the most sense to buy this product

  25. Ethical Appeal (ethos) shows that it is the right thing to do.

  26. Fallacies • Fallacy- a mistake in reasoning • Logical Fallacies- Faulty logic, mistake in reasoning • Ethical Fallacies- unreasonably advance the writer’s own authority or character • Emotional Fallacies- unfairly appealing to audience’s emotions

  27. Ethical Fallacy • Ethical Fallacy- unreasonably advance the writer’s own authority or character • Example: • Ms. Kistner telling other teachers that she has the power to fire her coworkers.

  28. Emotional Fallacy • http://www.youtube.com/watch?v=9gspElv1yvc • http://www.youtube.com/watch?v=hYxVbpvR5-4 Emotional Fallacy- Unfairly Plays on feelings or emotions to persuade someone.

  29. Logical Fallacy- mistake in the reasoning. Faulty logic

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