Using innovation and collaboration to create value

1. THE HARD STUFF IS JUST THE NEXT FRONTIER Erica Ocampo, Sustainability Manager Packaging and Specialty Plastics The Dow Chemical Company Using innovation and collaboration to create value

2. Which Attributes Make Packaging Sustainable? Recyclable / % Content Biobased ? Compostable Biodegradable Uses less material

3. The Truth is: It Depends. Utilize Life Cycle Thinking Emissions Land ! Water Energy Waste Landfill Biodiversity

4. Consider the Entire LIFECYCLE LCA Linear system Cradle to Grave Life Cycle Analysis

5. Integrated Systems Approach: Engaging The Value Chain for Collaborative Development Integrated system Collaboration Cradle to Cradle Value Chain

6. Integrated Systems Approach: Solutions in ContextThink Global Act Local Context

7. A Breakthrough Collaboration: The Economics of Ecosystems • GOAL: to apply methods to evaluate the benefits nature • provides – such as fresh water, clean air, and flood protection – and develop a roadmap for how companies can assess, incorporate and invest in nature and these benefits TEXAS PILOT: The modeling results demonstrated that reforestation could be a cost-effective emissions abatement strategy when compared to the end-of-pipe control technology currently deployed. This approach also provides broader benefits to Dow and local communities

8. Polyethylene Stand Up Pouch PE SUP performance mono-material vs. multi-material reduce waste preserve resources easy lighter Pouch illustrations are for representative purposes only; Dow does not manufacture the actual pouch, nor produce these types of retail products.

9. How2Recycle label is hitting the stores! Project with strong member support, a SCIENCE-BASED approach, and supply chain COLLABORATION. Building packaging systems that generate economic prosperity and sustainable material flows. Help us make sense of recycling! Fee Sponsorships Available. Sustainable Packaging Coalition® is a trademark of GreenBlue

10. CONSUMER OUTREACH Initiative •National public awareness campaign to INCREASE PE film recovery• • Flexible Film Recycling Group (FFRG) provides signs, bins and other materials to PROMOTE effective PE film recycling•

11. New plastic FILM recycling website! • A tool created to EDUCATE the general public, municipalities, and businesses about how to recycle postconsumer and postcommercial polyethylene film that is found in nearly every business and household. This website is sponsored by the plastics industries of the American Chemistry Council where Dow is an active member. ®™Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow

12. Throwing Away Packaging

13. Throwing Away Food & Products

14. U.S. EPA’s Integrated SOLID ‘WASTE’ Management Hierarchy • All options are needed to minimize disposal in landfills. RESOURCE CONSERVATION is key • Source: U.S. Environmental Protection Agency

15. Solid Waste History - Themes Innovation in Collection MSWM institutionalized as government service Refuse trucks transformed to mechanized vehicles New Products Create “Crisis” Throw-away Society Crossroads Urbanization Public Health Concerns 1985-Today 1940s 1910s 1900s 1930s 1960s-90s TODAY Municipal Refuse Builds Up Citizens Demand Action “Great Patriotism Era of Recycling” WWII Material Collected for War Effort Recycling Re-emerges From 16.7% in 1985 to today’s recycling rate at 34.7% Source: http://www.productpolicy.org/content/history-waste as presented by Richard Abramowitz at Dow 4/4-5/13

16. It is CHANGE, CONTINUING change, INEVITABLE change, that is the dominant factor in society today. • No sensible decision can be made any longer WITHOUT taking into account not only the world as it is, but THE WORLD AS IT WILL BE.... • ISAAC ASIMOV This, in turn, means that our statesmen, our businessmen, our everyman must take on a science fictional way of thinking.

17. • Imagine a world where hard to recycle plastics are a valuable resource • Convert Non-Recycled plastic (NRP) packaging from waste to energy/fuels

19. How does it work?

21. What for? • Show that plastics are too valuable to waste and that NRP can be transformed into energy when mechanical recycling is not an option • Close data gaps (pilot report, including characterization qudits) • Increase awareness of alternative waste landfill diversion methods (new technologies) • Promote behavioral change (better recycling) • Share pilot learning with everybody • Educating consumers • Harvest the power of collaboration

22. solutions collaboration sustainability • We CANNOT defend the status quo and at the same time build a sustainable future • PATRICIA REITER • Director, Walton Sustainability Solutions Initiatives (ASU) innovation social responsibility voice

23. Speaker Contact Information Phone: +1.281.966.4332Cell Phone:+1.979.824.5151Email: eocampo@dow.com Twitter: @ericaoca Mailing address:1254Enclave ParkwayHouston, TX 77077, USA

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