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Getting Mileage Out of Your Dashboard A Case Study

Getting Mileage Out of Your Dashboard A Case Study. Adam Froman Carol Pilas CEO Director, Market Research Delvinia & AskingCanadians Pelmorex Media . The Age of Intelligence. Photo Credit: Unhindered by Talent. The Rise of Dashboards. WHAT WE DO.

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Getting Mileage Out of Your Dashboard A Case Study

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  1. Getting Mileage Out of Your Dashboard • A Case Study • Adam Froman Carol Pilas • CEO Director, Market Research • Delvinia & AskingCanadiansPelmorex Media

  2. The Age of Intelligence Photo Credit: Unhindered by Talent

  3. The Rise of Dashboards

  4. WHAT WE DO • We work with organizations to find ways to improve & innovate the customer experience through the use of our ... • customer-centric philosophy, • data-driven insights, • visual storytelling,and • emerging digital platforms. 1 2 3 4

  5. WHAT WE DO Customer Experience STRATEGY & DESIGN Experience Design Our digital design experts use insights and creative thinking to inspire, engage and elevate the customer experience across all screens and digital platforms. Digital Strategy Our digital strategy experts help define a clear vision for todays new empowered and connected customer. Customer Insight Our insight team use both qualitative and quantitative research methods that uncover deep emotional and behavioural insights. Voice Of The Customer TOOLS & PLATFORMS AskingCanadians™ Our proprietary online research community of 200,000+ Canadians from all walks of life who have opted-in to give us their thoughts and opinions. Customer Listening Platforms From social listening to customer satisfaction surveys, our tools enable you to uncover key customer insights and turn them into action. Customer Journey Mapping Our process uncovers ways to improve and innovative the customer experience.

  6. Canada: A Place to be Innovative

  7. User-Centric InnovationA Client’s Journey

  8. How are we doing?

  9. TV Apps Apps Apps Web Web Web

  10. The Current Solution

  11. MetaMirror by Design by Notion

  12. The Possibility Usage Data Web Apps TV Single Dashboard

  13. The Process Data GATHERING & algorithm development Weather Network provided the appropriate data to support the design.  Through a series of meetings, the data was reviewed and scrubbed in order to identify duplication and gaps. User Requirements Planning Determined the communication objectives and detailed the requirements and constraints gathered during a series of requirements meetings. Full dashboard development Based upon the prototype success, commence full development of the dashboard. Dashboard Design Designed the user experience and creative elements to satisfy the project requirements and conceptual direction.  Dashboard Prototype development Translated the creative into a working prototype built on dashboard technology including algorithm design for data presentation of the pages / functions listed in the requirements phase.

  14. Data Feeds • Google Analytics • Site Catalyst 15 • Comscore – MobiLens, Media Metrix, Ad Metrix • Double Click • AdTech • App World • iTunes • Google Play • Adobe Social • MediaSTATS • BBM Analytics InfoSys+ • PMB

  15. Responsive Design

  16. Day-to-Day strategy simplified view

  17. Future Dashboard Possibilities

  18. Scope of Undertaking metrics not equal

  19. Summary – The Learnings Dashboards need to be more user-centric Collaboration is key Iterative process will create a better experience Scalability Tell the right story

  20. THANK YOU. Carol Pilas Director, Market Research Pelmorex Media Adam Froman CEO, Delvinia For more information please contact 416.364.1455 | afroman@delvinia.com | corporate.askingcanadians.com | @delvinia

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