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Getting Out Your Vote

Getting Out Your Vote. Joy Cushman New Organizing Institute. Introductions. NOI O n Demand You Norms. FOLLOWING THE LAW. Elections.neworganizing.com. FOLLOWING THE LAW. www.afj.org. YOUR TRAINER. Agenda. What is GOTV? Why do GOTV? Who do we GOTV? How do we GOTV?

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Getting Out Your Vote

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  1. Getting Out Your Vote Joy Cushman New Organizing Institute

  2. Introductions NOI On Demand You Norms

  3. FOLLOWING THE LAW Elections.neworganizing.com

  4. FOLLOWING THE LAW www.afj.org

  5. YOUR TRAINER

  6. Agenda What is GOTV? Why do GOTV? Who do we GOTV? How do we GOTV? Get ahead of the game Next Steps, Q&A

  7. Q1: What is GOTV? • Grand Old Tele Vision • Gathering Of The Vibes • Get Out The Vote

  8. Q1: What is GOTV? • Grandma’s Old Tele Vision • Gathering Of The Vibes • Get Out The Vote

  9. Q2: Why do we GOTV? 1. 2. 3.

  10. Q2: Why do we GOTV? • To win! 2. To build and demonstrate power 3. To develop leadership & organization

  11. Connect to your issue

  12. Q3: Who DO WE GOTV?

  13. Q3: Who DO WE GOTV?

  14. Q4: How do people vote? 1. 2. 3. 4.

  15. Q4: How do people vote? • Vote By Mail (Absentee) 2. Early Vote Polling Location 3. Absentee in Person 4. Election Day Polling Location

  16. Q5: What Percentage Of people VOTED EARLY in 2008? 1. 8% 2. 21% 3. 34% 4. 63%

  17. Q5: What Percentage Of people voted early in 2008? 1. 8% 2. 21% 3. 34% 4. 63%

  18. Q6: WHY DID THEY VOTE EARLY?

  19. Q6: WHY DID THEY VOTE EARLY? Because it’s convenient Because someone organized them to

  20. Q 7: How should we contact voters? 1 2 3 Gotta have it If you can . . . Waste of $!

  21. Q 7: How should we contact voters? 1 2 3 Gotta have it If you can . . . Waste of $! VOLUNTEER LIVE CALLS

  22. Q 7: How should we contact voters? 1 2 3 Gotta have it If you can . . . Waste of $! VOLUNTEER LIVE CALLS

  23. Q 7: How should we contact voters? 1 2 3 Gotta have it If you can . . . Waste of $! PAID LIVE CALLS

  24. Q 7: How should we contact voters? 1 2 3 Gotta have it If you can . . . Waste of $! PAID LIVE CALLS

  25. Q 7: How should we contact voters? 1 2 3 Gotta have it If you can . . . Waste of $! ROBO CALLS

  26. Q 7: How should we contact voters? 1 2 3 Gotta have it If you can . . . Waste of $! ROBO CALLS

  27. Q 7: How should we contact voters? DOOR TO DOOR 1 2 3 Gotta have it If you can . . . Waste of $!

  28. Q 7: How should we contact voters? DOOR TO DOOR 1 2 3 Gotta have it If you can . . . Waste of $!

  29. Q 7: How should we contact voters? GLOSSY MAIL 1 2 3 Gotta have it If you can . . . Waste of $!

  30. Q 7: How should we contact voters? GLOSSY MAIL 1 2 3 Gotta have it If you can . . . Waste of $!

  31. Q 7: How should we contact voters? DOOR HANGERS 1 2 3 Gotta have it If you can . . . Waste of $!

  32. Q 7: How should we contact voters? DOOR HANGERS 1 2 3 Gotta have it If you can . . . Waste of $!

  33. Q 7: How should we contact voters? GOTV TEXT MESSAGES 1 2 3 Gotta have it If you can . . . Waste of $!

  34. Q 7: How should we contact voters? GOTV TEXT MESSAGES 1 2 3 Gotta have it If you can . . . Waste of $!

  35. Q 7: How should we contact voters? GOTV EMAILS 1 2 3 Gotta have it If you can . . . Waste of $!

  36. Q 7: How should we contact voters? GOTV EMAILS 1 2 3 Gotta have it If you can . . . Waste of $!

  37. Q 7: How should we contact voters? FACEBOOK 1 2 3 Gotta have it If you can . . . Waste of $!

  38. Q 7: How should we contact voters? FACEBOOK 1 2 3 Gotta have it If you can . . . Waste of $!

  39. Q 7: How should we contact voters? VISIBILITY 1 2 3 Gotta have it If you can . . . Waste of $!

  40. Q 7: How should we contact voters? VISIBILITY 1 2 3 Gotta have it If you can . . . Waste of $!

  41. Q 7: How should we contact voters? RALLY ON THE MALL 1 2 3 Gotta have it If you can . . . Waste of $!

  42. Q 7: How should we contact voters? RALLY ON THE MALL 1 2 3 Gotta have it If you can . . . Waste of $!

  43. Q 8: what should we say? 1. 2. 3. 4. 5.

  44. Q 8: what should we say? • Thank you for voting before (if they did) • Will you vote? • Make a plan • We expect high turnout • Local organization

  45. Extra Credit!GET AHEAD OF THE GAME Expand the electorate

  46. EXTRA CREDIT!GET AHEAD OF THE GAME Clean your list

  47. EXTRA CREDIT!GET AHEAD OF THE GAME Make sure your people can vote easily

  48. What’s next: THIS WEEK GOTV Planning 1- Tue, Aug 7, 2012 at 1:00 PM EDT 
Choosing which voters to target for Get Out the Vote programs, planning backward to have enough volunteers for Election Day, and building a project timeline to lead up to Election Day. GOTV Planning 2 - Wed, Aug 8, 2012 at 1:00 PM EDT 
Training volunteers to help with Get Out the Vote efforts, setting up GOTV staging locations, and planning an Election Day timeline. Rapid Response - Thu, Aug 9, 2012 at 1:00 PM EDT
Strategies for responding to an attack using media. Media and Blogger Outreach - Fri, Aug 10, 2012 at 1:00 PM EDT
Strategies for assembling a press and blogger list, and tactics to pitch specific reporters and bloggers with your message.

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