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Powering the Mobile Internet Anil Malhotra

Powering the Mobile Internet Anil Malhotra. May 3, 2006 www.bango.com. Bango Overview. Founded 1999 to enable content providers to reach their customers through the mobile internet

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Powering the Mobile Internet Anil Malhotra

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  1. Powering the Mobile InternetAnil Malhotra May 3, 2006 www.bango.com

  2. Bango Overview • Founded 1999 to enable content providers to reach their customers through the mobile internet • More than 2,000 leading content providers now use Bango to “set up shop” in over 130 countries across 250 carriers • Partnerships with operators (e.g. Cingular, Vodafone, Proximus, O2, Orange, Telefonica, T-Mobile) to accelerate mobile commerce • Operate in Düsseldorf, Madrid, Cambridge, San Francisco, New York

  3. Bango Enables D2C on Mobile Internet Off-Portal D2CPromote and engagedirectly with phone users On-PortalCommercial Relationship with each Mobile Operator Bango Whole Market

  4. Providing Customer Choice

  5. UK DE UK UK FR DE US WirelessCarriers Europe: Move to an Open Market OPEN CustomerHeaven Encourage Customer Choice Progress OPEN Ease Payment

  6. Europe: Problems with SMS services….. • Too many print instructions • Expensive to promote in print • Complicated user experience • “How much am I paying??” • More complaints, more support costs

  7. Bango Enables Off-Portal “Browse & Buy” • The “Internet Model” on mobile • Better user flow than PC:integrated identification and billing • Adopted by Operator Portals

  8. What will I End Up Paying? • Wariness of subscription services • Flight to trusted brands • Transition to “WAP Billing” • Avoids double opt-in requirement (e.g. USA) • Industry initiatives to regulate PSMS + promote consumer confidence

  9. Browse and Buy builds Trust • More pre-buy information • Opportunity to pre-view (or even pre-listen) • Supplier brand visible • Price visible at time of purchase • User can Cancel • Ts and Cs can be browsed • Complaint can be filed from the handset

  10. Mobile content provider Access, discovery & promotional tools Billing & Payment collection Identification & Age Verification Pricing revenue tracking reporting Support Mobile User Option Option What Bango does for you Pricing Rules Billing & Payment Collection Revenue Tracking & Audit Access & Discovery Identification & Age Verification Market & Advertise Content creation delivery & hosting

  11. Bango: Automatic global payment Flexible pricing in multiple currenciesAutomatic or manual currency conversions Native language payment interface Mobile Operator, PSMS, stored value, credit and debit card, PayPal and other methods are all automatically available Country code and operator information available (Target package)

  12. Bango: Multiple payment options €$£¥ P-SMS User pays to.. Biller pays to.. Bango pays to.. Content provider

  13. Repeat Spending

  14. Multiple Purchases Each Visit

  15. Sample User Spending

  16. Set prices and monitor results in the Members’ Lounge Tools to help you provide excellent customer service Easy to manage access to content & pricing Easy monitoring of revenue & traffic Revenue by day/hour

  17. Summary of benefits of Bango service • Immediately engage with massive market opportunity • Simple integration flexible pricing • Create a portal-style “Browse and Buy” service • Eliminate the heavy lifting of dealing with each mobile network • Pre-integrated billing services to give world-wide payment

  18. Brands Choose Browse & Buy • Reach every customer with an internet mobile phone • Cross-operator, cross-territory • Same familiar user experience as operator portal • Trusted by consumers 1995: Brands moved from email -> web 2005: Brands moving from SMS -> Mobile Internet

  19. BangoPowering the Direct-to-ConsumerMobile Internetanil@bango.com www.bango.com

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