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Media Voice of Rocky Mountain Manufacturing

Media Voice of Rocky Mountain Manufacturing. Innovation. Entrepreneurship. Manufacturing . CompanyWeek is the voice of the Rocky Mountain manufacturing economy and built-environment Mission Storytell - publicize sector to enhance awareness of the manufacturing economy

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Media Voice of Rocky Mountain Manufacturing

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  1. Media Voice of Rocky Mountain Manufacturing

  2. COMPANYWEEK MEDIA [www.companyweek.com] • Innovation. Entrepreneurship. Manufacturing. • CompanyWeek is the voice of the Rocky Mountain manufacturing economy and built-environment • Mission • Storytell - publicize sector to enhance awareness of the manufacturing economy • Profile the wide cross-section of maker and manufacturing businesses; profile people leading these companies; enhance workforce perception. • Connect industry people and companies to advance industry collaboration, reshore jobs, sustain new supply chains • Chronicle the disruptive technologies and other innovations shaping MFG • Measure and track industry progress • Establish www.companyweek.com • as community hub.

  3. COMPANYWEEK MEDIA [www.companyweek.com] The Voice of the Rocky Mountain Manufacturing Economy • U.S. manufacturing poised for a comeback • ‘U.S. manufacturing bore the brunt of globalization and recession the last decade. Six million jobs lost.’Industry Week • Global economic drivers favor a U.S. resurgence: • Rising labor costs in China, throughout Asia • Energy-boom in U.S. • Disruptive technologies driving innovation and entrepreneurship • Domestic MFG tailwinds: • MFG jobs a means to drive stagnant middle-class wages higher • Changing higher-educational landscape beginning to favor occupational employment • Regional drivers favor growth of local sourcing, purchasing, economic development • Regional economic attributes already providing leadership on a national basis • Aerospace and advanced MFG initiatives • Lifestyle – craft beer, apparel, recreation

  4. COMPANYWEEK MEDIA [www.companyweek.com] • Innovation and Entrepreneurship • Powerhouse MFG, builder, and distribution brands dot the regional landscape – all known for highly innovative business, technology, or operational attributes • Otterbox/Blue Ocean • Walker Manufacturing • Woodward • New Belgium • Black Diamond • GE Johnson • ATK • ENVE • Region is birthing a growing a making and manufacturing economy across a wide economic spectrum – entrepreneurs motivated by the success of established brands and innovative technologies and economic development strategies • What are opportunities? What can be done to to help U.S. and regional MFG interests grow?

  5. COMPANYWEEK MEDIA [www.companyweek.com] • Innovation in Media • CompanyWeek is new media – launched with innovation in mind: • Digital platform • In-person events to facilitate the need and desire to connect with new business and trade partners • Regional ambitions • Innovative format of company and people profiles not currently in play • Brand extension into new content and digital media ideas • Rocky Mountain/West U.S. Index • Supply-chain profiles • Manufacturing Jobs Board • Operational profiles – by corporate title, business initiatives, product development • Innovative partnerships with industry to establish successful, dynamic media • Establish proof of concept, expand regionally to follow opportunity

  6. COMPANYWEEK MEDIA [www.companyweek.com] • Media Metrics: CompanyWeek Year 1 • (September 2013-14) • Profiled 150+ companies in Colorado/Utah MFG economy • 5,000 e-newsletter recipients w/15-20% average weekly open-rate • 24,212 unique online visitors • 250,000 page views • 1 million+ advertising impressions • Increase editorial coverage of manufacturers in Utah – build partnerships to incorporate Utah as full edit and market hub • For service sponsors/advertisers/underwriters: • Expanded network of business connections • Brand association w/ MFG Economy • Improved alignment to support MFG from key trade, ED, and public-sector • Low entry costs – with increasing value as audience and influence grows

  7. COMPANYWEEK MEDIA [www.companyweek.com] • Advertising/Publicity Packages • Advertising packages • Ad banners @ www.companyweek.com • Leaderboard and rectangle • Weekly newsletter advertising • Monthly fee • Maximum 8 total advertisers • Sponsor package • Ad banner package (see above) • Content placement – links to relevant content and information • ‘Resources’section • Monthly fee • Partner Package • Advertising Package • Sponsor package • Event visibility and B2B introductions • Quarterly editorial ‘meet and greet’ events • Industry and magazine-sponsor events – right-of-refusal • Annual fee • Contact Info@companyweek.com, or 303 888 2832

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