Presenter: LeAnn Yamamoto, Spokane County CTR Office

1. Building Partnerships Through Event Planning Presenter: LeAnn Yamamoto, Spokane County CTR Office

2. Planning for Spokane Bike Swap Strategically recruited 25 team members(went from 5 to 25) oProject Management Institute o Corporate business o Law firm oWeb designer oGraphic designer oBicycle advocates

3. Mission Statement Spokane Bike Swap -- improving the lives of people and our community by providing an inclusive venue with affordable bicycles that can be used for transportation, health & fitness, and recreation. o Buy o Sell o Trade o Network Benefiting the community, partners and sponsors.

4. Partnered with Non-Profit Agency o Event proceeds benefit Partner oProvide sponsorship opportunities oBuild and strengthen community awareness about bicycling and Partner oProvide future opportunities by being involved with a ground breaking community event

5. Establish Goals Projected Revenue oSponsorship $10,000 oVendors $ 2,500 oBike Corral $ 1,000 oEvent Program Ads $ 2,000 oAttendees $ 12,500 Total Projected Revenue $ 28,000

6. Establish Budget Projected Costs oLocation rental $4,000 oInsurance $ 500 oStructures & signs $1,000 oOutdoor signage $1,200 oMarketing materials $ 800 oOffice supplies $ 250 oPhone lines $ 250 Total Projected Costs $8,000

7. Spokane Bike Swap Planning Teams were formed to work on all aspects of planning oBike Corral oBuilding Layout oEvent Processing oMarketing and Media Outreach oSponsorships oVendors oVolunteers oWebsite

8. Secured Sponsorships/Partners 17 Sponsors Secured – Raising $7,100 o3 - Platinum Sponsors o 5 - Gold Sponsors o 3 - Silver Sponsors o 6 - Bronze Sponsors o 7 - Trade Sponsorships • Legal Services • Use of Bike Racks • Advertisement • Pizza for 125+ volunteers • Goodies for attendees • Event Shadowing

9. Secured Vendors/Partners 27 Vendors Secured o9 – Large Vendor Space - Bike Shops and STA Vanpool o 8 – Medium Vendor Spaces o 10 – Table Only Spaces

10. Marketing and Developing Partnerships o Created logo and developed Bike Swap website www.SpokaneBikeSwap.com oPartner with local events – Spokane Ski Swap & Spokefest oPromoted through CTR Office, reaching over 45,000 people oUtilized Social Media - Facebook oPartnered with The Inlander to run ads oPartnered with STA to put posters in every STA bus oPartnered with Clean Air Agency to run radio spots to promote SBS and clean air o Developed partnerships with businesses displaying outdoor signs

11. SBS Website

12. SBS Building Layout

13. SBS Poster oCampaign Posters – distributed to over 150 businesses o Placed in all STA Buses

14. The Inlander Ads The Inlander – 3 ads placed each week starting 3 weeks before event Radio spots ran 2 weeks before event M-F during traffic :15 Radio Spot Get pedaling this spring! Buy, sell or trade your bicycle at the Spokane Bike Swap on March 24th and 25th at the Spokane County Fairgrounds. For more information and to register to sell your bike at the swap, go to www.SpokaneBikeSwap.com.

15. Outdoor Signs 17 Road Signs were placed at participating bike shops and various businesses and college campuses.

16. Media Releases News Releases started 3 weeks before event Interview and coverage received on KXLY , KHQ and KREM TV stations

17. Event Setup 196 bikes were registered to sell in the bike corral. 169 bikes sold during the event

18. Event Attendees There was a line to the entrance for over an hour and there were 2,087 adult attendees.

19. Event Day

20. Spokesman Review Article Spokesman Article ran Sunday morning on the front page of the Northwest Section. TV coverage and interviews on Saturday with KXLY, KHQ and KREM.

21. 2012 SBS Results Revenue 17 Sponsors $ 7,100 26 Vendors $ 2,080 5 Program Ads $ 725 Bike Proceeds $ 1,680 Rented Tables $ 120 2087 Attendees $ 9,345 Total Revenue$21,050

22. 2012 SBS Results Expenses Location Rental $ 3,650 Insurance $ 675 Supplies – structures/signs $ 635 Office Supplies $ 220 Phone Line $ 75 Total Paid Expenses $ 5,255 In-Kind Expenses Legal Services $ 5,000 Media – radio and print $ 2,150 Event programs and posters $ 1,000 Outdoor Signage $ 350 Lanyards $ 300 Total In-Kind Expenses $ 8,800 Total Event Expenses $14, 055

23. 2012 SBS Results Event Proceeds $15,790 Proceeds to go to FCT $10,000 2nd Annual SBS Starting Funds $ 5,790

24. Building on Momentum for 2013 oIncreased Marketing Efforts and Reach oAvista Utility Stuffer – reaching 287,000 residents o Spokane County Utility Stuffer - reaching 43,000 residents o Article in Kids Newspaper –targeting families o Participated in 3 more community events handing out Save the Date magnets oSecured additional trade sponsorships oWireless device sponsor to reduce processing costs oSpokane Transit brought in a bus and educated bicyclists on how to put their bike on the bus

25. Building on Momentum for 2013 oIncreased Sponsors from 17 to 23 oIncreased Vendors from 27 to 42 oIncreased Bike Sales from 169 to 450 oIncreased Proceeds by $2,500 by accepting donated bikes oIncreased Attendance from 1869 to 2070 Adult Attendees oIncreased Funds Raised for FCT from $10,000 to $20,000 Partnerships from 1st year helped develop new partnerships for 2nd year which contributed to another successful year!

26. Thank You!