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Types of Propaganda in Advertising

Types of Propaganda in Advertising. On Your Paper …. First, draw three columns Use the first column for the different terms Use the second column the definitions Leave the last column for your examples. Testimonial. An important person or famous figure endorses a product. Repetition.

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Types of Propaganda in Advertising

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  1. Types of Propaganda in Advertising

  2. On Your Paper… First, draw three columns Use the first column for the different terms Use the second column the definitions Leave the last column for your examples

  3. Testimonial An important person or famous figure endorses a product.

  4. Repetition The product name or keyword or phrase is repeated several times.

  5. Emotional Words Words such as luxury, beautiful, paradise, and economical are used to evoke positive feelings in the viewer.

  6. Glittering Generality The slogan is considered to be so attractive that the audience does not challenge its true meaning.

  7. Rewards Something of value will be given for taking part.

  8. Plain Folks &“?” Attempting to tie in to common, “ordinary” values and makes assumptions about those that use it

  9. Transfer Emotions that are known are connected to something that is unknown. Bandwagon Love Security Power Fame Sex Appeal Wealth

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