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Data Centers Mean Business. 1. Performance. 2. Fast and easy. 3. Scalable and adaptable. 4. Leadership and innovation. Energy Management. Power & Control. Steel Industry. More than 175 years of history. 2010 Acquisition of Areva’s distribution activity (in process). 1999
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Data Centers Mean Business 1 Performance 2 Fast and easy 3 Scalable and adaptable 4 Leadership and innovation
Energy Management Power & Control Steel Industry More than 175 years of history 2010 Acquisition of Areva’s distribution activity (in process) 1999 Groupe Schneider becomes Schneider Electric, focused on Power & Control 2008 Acquisition of Xantrex 2007 Acquisition of APC corp. and Pelco 1996 Modicon, historic leader in Automation, becomes a Schneiderbrand 2005 Acquisition of Power Measurement Inc. 1991 Square D joins Groupe Schneider 2003-2008 Targeted acquisitions in wiring devices and home automation(Lexel, Clipsal, Merten, Ova, GET, etc.) 1988 Telemecanique joins Groupe Schneider 2003 Acquisition of T.A.C 1836 Creation of Schneider at Le Creusot, France 1975 Merlin Gerin joins Groupe Schneider 2000 Acquisition of MGE UPS Systems 19th century 20th century 21st century
Schneider Electric – the global specialist in energy management Balanced geographies– FY 2010 salesYear-end 2010 employees billion € sales in 2010 % of sales in new economies people in 100+ countries of sales devoted to R&D WesternEurope 34% North America 24% Asia Pacific24% 41,700 26,000 Rest of World18% 31,900 19,200 Diversified end markets– FY 2010 sales1 Utilities & Infrastructure 20% Industrial & machines 24% Data centres 17% Non-residential buildings 30% Residential 9% Listed on the Paris Stock Market – CAC40 1 Proforma with Areva D integrated on 12-month basis
The Global Specialistin Energy Management Energy production & transmission EnergyManagement Energy Usage • Wind energy • Solar energy • Hydro • Biofuels • Hydrocarbons • Nuclear • Appliances • Climate control • Security • Lighting • Machines • IT servers Making energy… • Safe • Reliable • Efficient • Productive • Green …with 30-70% savings everywhere
Increasing availability expectations Energy efficiency Uncertain long-term plans for capacity or density Energy and servicecost control Dynamic power variation Serverconsolidation Cloud computing Regulatory requirements Virtualization Increasing pressure … on data center planning and operation Data Center In response … We created – and continue to improve a new way to plan, design, install, manage, and maintain data centers
Go FAST Go GREEN … all putting the squeeze on your primary objective: AVAILABILITY Go DENSE AVAILABILITY A broad SYSTEM view enables you to meet ALL your objectives
No matterWHERE YOU START Goals of Data Centre Architecture Deliver the highest level of performance to meet your business … • Availability • Efficiency • Density • Manageability • Agility • Cost No matterWHAT YOU NEED … regardless of where you are today • Greenfield / brownfield • Fitout of existing room / new dedicated building
SCALABLE and ADAPTABLE PERFORMANCE Data Centre LEADERSHIP and INNOVATION FAST and EASY
Performance • Best components • Solution engineered as a SYSTEM • Open management tools optimized to work together SCALABLE and ADAPTABLE PERFORMANCE Data Centre LEADERSHIP and INNOVATION FAST and EASY
What makes components the best? PERFORMANCE • Reliable • Efficient • Analysis • Testing • Design philosophy • Minimize heat Heat is a killer for power electronics • Deratingof components • Tactical Committed to quality – best-practice techniques in design and manufacturing
As an example PERFORMANCE Solutions truly engineered as a SYSTEM NetBotz environmental sensors Switched & metered rack-mount PDU Operations Data center management Central Data center monitoring InRow™cooling unit Symmetra PXmodular UPS Battery bank NetShelter SX racks Modular PDU
Clues the solution is truly engineered as a SYSTEM PERFORMANCE • Everything ships together and complete • Solution provider can easily generate multiple proposals or easily modify proposals • Newly introduced components are compatible with your existing solution • Components are auto-discovered and configured by the management system • Available hot-swap modules can be redeployed in other solutions • Non “inflated” startup and commissioning time Integrated systems minimize incompatibilities and surprises
The bottom line: A whole-system approach needs to get you there PERFORMANCE 2.18 Traditional system High-efficiency UPS only takes you this far 2.02 High-efficiency UPS • Chiller VFDs • Close-coupled cooling™ 1.49 PUE 1.41 Full-load operation(right-sizing) 1.32 Water-side economizer Transformerless PDUs Blanking panels Energy-efficient lighting VFD heat-rejection pumps VFD chilled water pumps 1.26
Open management PERFORMANCE • Instant notification of alarms and changes in the physical infrastructure • Power • Cooling • Physical threats • Energy • Communication with .. • Building management (HVAC/fire/security) • Enterprise management (servers/storage) • Network management (WANs & LANs) • Virtual Server Management (virtualized servers) • Web Services for open access • Microsoft System Center Operations Manager • dashboard example
Essential elementsof an integrated management system PERFORMANCE Behind the scenes … Design 1 • TradeOff Tools™ - Comparing one design with another • Decision support tools Real-time,Rack-level data Monitoring and automation • Alarming and notification • Status • Reporting and analysis • Configuration • Inventory management • Control 2 Management of ALL elements Communication with other management systems Planning and implementation • Simulation • Lifecycle management • Workflow management 3
Essential management elements:“Out of the box” management PERFORMANCE • Alarming and notification • Threshold setting • Status • Real-time monitoring • Centralized management • Unified view from anywhere in the network • Multi-vendor support • Reporting and analysis • Trending analysis in graphical form lets you visualize potential hazardous trends • Customizable views and reports • Configuration • Auto-discovery to detect manageable devices • Mass configuration capabilities for updates to settings • Control • Surveillance cameras
Scalable and adaptable • Turn any room into a world-class data center • Extend the life of your data center • Step-and-repeat modular architecture for large data centers SCALABLE and ADAPTABLE PERFORMANCE Data Centre LEADERSHIP and INNOVATION FAST and EASY
SCALABLEADAPTABLE Anywhere! Extend the lifeof your current data center Turn any room into an integrated and complete world-class data center Example: Supplemental overhead cooling Step and repeatwith modular architecture for large data centers
SCALABLEADAPTABLE data center size Small Large Modular design at different levels INTERNALmodularity SUBSYSTEMmodularity PODmodularity Chillersubsystem Generatorsubsystem CRACsubsystem UPSsubsystem Units with scalable internal capacity “Snap-together” unitsform a functional POD “Step and repeat” for large data centers Multiples of the same large element • Serviceability • Simplifies planning • Simplifies incremental growth • Targeted availability • Reconfigurability • Capacity changes • Acquisition lead time • Efficiency optimization Modularity benefits Modularity can be applied at different levels depending upon desired architecture and functionality
SCALABLEADAPTABLE Scaled buildout:PUE and TCO advantage Right-sizing benefitsover 10-year data center lifetime PUE TCO 4.0 Savings from scaled deployment Capex 38% Opex 19% Non-energy 44% opex TCO 33% 3.5 UPFRONT buildout – day one 3.0 SCALED buildout – as needed 2.5 2.0 savings 1.5 White paper 1 2 3 4 5 6 7 8 9 10 Data center lifetime (years) 143
Fast and easy • Planning and design • Deploy and install • Maintain and reconfigure SCALABLE and ADAPTABLE PERFORMANCE Data Centre LEADERSHIP and INNOVATION FAST and EASY
FAST and EASY Planning tools - Comparing one design with another Quickly determine costs, efficiency, carbon footprint by … • Size • Density • Redundancy • Architecture Critical planning guidance before you commit Capital cost Power/cooling efficiency Carbon footprint Make informed decisions… BEFORE you design your data center
FAST and EASY Automated design tools Tools that incorporates a decade of design experience • Tool for solution design • Layout design • Power/cooling modeling • Predictive failure simulation • Power/cooling/rack selection • Management selection • Environmental monitoring selection • Physical threat monitoring selection • Assembly, integration, startup, maintenance, and warranty services Faster design, built-in “rules” that generates an integrated hardware and software solution
FAST and EASY Deploy and install After planning and design, making it HAPPEN • Ships complete from a local configuration center • Short lead times that ship as a 100% complete system • Solution team manages the logistics • Raised floor or non-raised floor installation • Quick and worry free assembly – components are designed and tested for compatibility • Management software automatically discovers and configures known devices Solution teams follow through to get you up and running
Data Centers Mean Business… • Greenfield • Brownfield For your next project, discover how easy it is to… • Plan to your cost, efficiency, and availability targets • Propose and evaluate multiple designs • Right-size to your current business requirements • Room fitout • Dedicated building • Start from scratch • Incremental upgrade To help you, we deliver a complete solution to… Achieve your availability at the highest possible efficiency PERFORMANCE Manage your environment for ongoing availability and efficiency Minimize concept-to-install time FAST and EASY SCALABLE andADAPTABLE Scale and adapt to tomorrow’s needs LEADERSHIP andINNOVATION All from APC by Schneider Electric
Data Centers Mean Business SCALABLE and ADAPTABLE PERFORMANCE LEADERSHIP and INNOVATION FAST and EASY