1 / 7

Common barriers to innovation

Common barriers to innovation. Organizational history/legacy Innovation strategy unclear (or absent) Poor culture for innovation Deficiency in “Inquisitive”, “Advocative”, “Collaborative” and “Goal-Directed” behaviors (SATM Innovation Model). Common barriers to innovation, continued.

edward-sargent
Download Presentation

Common barriers to innovation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Common barriers to innovation • Organizational history/legacy • Innovation strategy unclear (or absent) • Poor culture for innovation • Deficiency in “Inquisitive”, “Advocative”, “Collaborative” and “Goal-Directed” behaviors (SATM Innovation Model)

  2. Common barriers to innovation, continued • Unclear idea collection process • Where do new ideas “go”? • Who assesses? • What are assessment criteria? • What is nature of feedback to originators? • Slow/arbitrary feedback to idea generators • Insufficient knowledge of technology and market trends

  3. Common barriers to innovation, continued • Fragmented/Inadequate resources • Especially for large opportunities • Too slow to stop support of less-promising opportunities • Over-tweaking before customer testing • Especially for radically new products and platforms

  4. Overcoming Barriers to Innovation • Adopt and effectively communicate a clear innovation strategy* • Establish innovation guidelines and goals: business areas, quantitative screening criteria…. • Establish resource guidelines • Instill innovation “norms”, e.g.: • Innovation is lifeblood of business and everyone’s job • Ideas can come from anywhere • There are no “bad” ideas • Apply practices associated with highly innovative organizations by SATM Innovation Study *Strongly correlated with innovation outcomes in Koen/IRI survey

  5. Overcoming Barriers to Innovation, cont’d. • Install or renovate formal idea collection process – and use it! • Maintain market/technical knowledge function

  6. Overcoming Barriers to Innovation, cont’d. • Commit resources* • Especially aimed at enhancing market/trend knowledge and developing preliminary business cases • Applies especially to lower risk activities A,B,C • “Opportunity Attack Teams” (Koen) to rapidly develop actionable plans for large opportunities • Preponderance of resources full time* • Develop specific screening criteria and apply prioritization process to kill poorer projects • Applies especially to lower risk activities A,B,C *Strongly correlated with innovation outcomes in Koen/IRI survey

  7. Overcoming Barriers to Innovation, cont’d. • Quick trials, refinements, and re-iterations (“Lickety-split” improvisation, per Lynn and Reilly) • Employ systematic, quality, product development process • Define more detailed business cases, reflecting risk appropriately

More Related