1 / 20

Lexar Media Inc.

Lexar Media Inc. The Digital Photography Company? 17 th Nov. 2011. Lexar Media . Monica Fan Denise Ahern Victoria Sheehan Sean O’ Leary Eimear Clancy . Lexar Media : General Overview. John Reimer –President and CEO 1997 In 2001 branched in USB marketplace

effie
Download Presentation

Lexar Media Inc.

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Lexar Media Inc. The Digital Photography Company? 17th Nov. 2011

  2. Lexar Media Monica Fan Denise Ahern Victoria Sheehan Sean O’ Leary Eimear Clancy

  3. Lexar Media : General Overview John Reimer –President and CEO 1997 In 2001 branched in USB marketplace Takeover in 2006- Micron

  4. Market Flash Card Market

  5. Market Particular for Digital Photography Market

  6. Strategies Luring Market: Digital Photography Focus Distribution Strategies Original Being direct to Retailers Equipment “Push” Strategy Manufacturer Relationships

  7. Crossing the Chasm

  8. Three Segments in the Market

  9. Crossing the Chasm Average Camera Users 3C Campaign Lexar-using Elite Photographers A free data recovery service to customers Professionals Reputation

  10. John Reimer CEO and President 1997- 2004 • Passionate about Photography • Former VP of SanDisk, Lexar’s Main competitor • Visionary

  11. How Reimer successfully established the Lexar brand • Company focused solely on one market, digital photography • Aimed it at the right market, professional photographers

  12. Why were Lexar Media so successful? • Distribution Strategy: • Two-tied strategy: sell to both camera manufacturers and directly to retailers • Partnerships: • Strategic partnerships with Sony, Samsung and Olympus • Product: • Proprietary technology made the digital film up to three times faster than their competitors

  13. SWOT Analysis • Strengths: • Differentiated product and market strategy • Strategic relationships • Cards certified for “Digital Film Compliance” • Weaknesses: • Too focused on photography • Purchase flash memory from external providers

  14. SWOT Analysis • Opportunities: • Memory used via USB port • Create new relationships with other camera brands • Threats: • SanDisk is their major competitor • Relationship with Sony could break down

  15. Lexar: Developments Since 2001 2001: After missing Quarterly numbers, Printroom.com is sold to it’s original founders. Shoot& Share and SayCheese.com are discontinued. 2002: Lexar signals it’s diversification as a company by removing the words “digital film” from its packaging.

  16. Lexar: Developments Since 2001 Lexar announces and ships it’s first USB Flash Drive. 2003: Lexar enters the MP3 market with it’s JumpDrive Music player.

  17. Lexar: Developments Since 2001 2004: Lexar agreed a deal with Kodak that allows it to distribute flash cards branded with Kodak’s name. Lexar also entered the gaming storage market. Although revenues continued to grow strongly from 2003 – 2005, Lexar was still unprofitable and losses were increasing. SanDisk, cash rich and profitable, was able to slaughter the competition as regards pricing. Lexar was at a crossroads and needed a new strategy.

  18. Lexar: Developments Since 2001 2006: Micron, one of the world’s leading semiconductor companies, acquired Lexar for $850M. As Micron developed it’s own NAND, the biggest cost for card makers, Lexar was able to avail of significant savings. Lexar had previously sourced flash memory from Samsung.

  19. Now Subsidiary of Micron Technology, Inc Digital photo/video Gaming Personal Storage Mobile storage

  20. Any Questions?

More Related