Mixed Media Technologies, Inc

1. Mixed Media Technologies, Inc Presented By Stacy Plotnick Shawne Shaffer Bimal Patel Tom Donaldson Tammy Harvey

2. Overview of Presentation • Introduction • Evaluation of Christmas Promotion • Competitor Analysis • SWOT Analysis • Recommendation for New Marketing Strategy • Q and A Session

3. Introduction • Mixed Media Technologies, Inc. (“MMT”) • Independent Retail Store Managed by Josh Sullivan • Products/Services • High quality equipment for multimedia presentations(color scanners, video & digital cameras, video/audio editing equip and projection equip) • Video Editing Services • Each job receives individual attention • Free graphics consultation service and professional advice • Special Orders per Customer’s Request

4. Introduction • Location • Near Area Similar to Downtown Philadelphia • Near Large University (Penn, Drexel, Art Institute of Philadelphia) • Current Target Markets • Area School Boards • Industries • Universities • Serious Amateurs/Professionals

5. Introduction • Sales Staff • 4 Full-Time Clerks • 2 Outside Sales Reps • Revenues • Majority of Sales Received via Phone or Mail • Minimal Over the Counter Sales • Video Editing Services to Industries • 25% Discount Offered to Customers Purchasing $2,000/year

6. Introduction • Challenge: • How can Josh Sullivan increase MMT’s profits and sales? • Failed Christmas Promotion

7. Evaluation of Christmas Promotion • Goal Of Promotion • Expand sales during Christmas season • Sell at least 100 digital cameras • Strategy • Pre-Christmas sale of 2 popular brands of digital cameras • Discount prices to compete with discount stores • Outcome • Only 5 cameras were sold!

8. Evaluation of Christmas Promotion • Why this Strategy? • Trade experts suggested that sales of digital cameras in the low • price and low quality range were up 200% from last Christmas

9. Target Market + Marketing Mix Marketing Strategy Evaluation of Christmas Promotion Reasons for failed Promotion: • Promotion is targeted to general public vs. MMT’s target • market of Serious Amateurs and Professionals • 4Ps do not satisfy general public or MMT’s • target market • Strategy to sell low cost, low quality digital cameras • is based on wrong target market and inappropriate • marketing mix

10. Evaluation of Christmas Promotion Product - Does product satisfy target market? NO! • MMT only offers two brands of cameras • General Public usually shops at larger retail outlets that offer a great variety of digital cameras Place - Does MMT reach the target market with this promotion?NO! • MMT’s shoppers are Serious Amateurs and Professionals, not general public • General Public shops for Christmas gifts in malls or large, suburban shopping center

11. Evaluation of Christmas Promotion Promotion-Does promotion tell target market that this product is for them? NO! • Local Newspaper ad in the “Suggested Gift Giving” section gets lost among discount store ads - mass selling • Big signs in the store windows targets current MMT shoppers who want higher quality - sales promotion Price - Does price meet target customers’ expectations? NO! • Price reductions still not comparable to large discount stores that have economies of scale • General Public would not go to specialty shop to get best price on a popular brand of digital camera

12. Services Competitor Analysis: Products recap • Goods Sold • Video Editing • Video Production • Graphics Consultation • Audio Editing • Still Camera, Video Camera, Digital Camera • 35mm, Electronics, and Overhead Projectors • Beta cam tapes, recordable CDs • Scanners for computers • Low range digital cameras for PCs • Acetates used for color printers • Video and audio editing equipments.

13. Goods Sold can be broadly classified into Photography products and Presentation products. Leading Manufacturers for each category are: Competitor Analysis: Manufacturers • Photography Products • Presentation Products • Cannon • Nikon • Hitachi • Sharp • Panasonic • Sony • Samsung • Kodak • NEC • Epson • Proxima • Infocus • 3M • Phillips • Dukane • JVC • nView • ADTech • Polaroid • Epson • Sony

14. Competitor Analysis: National Competitors

15. Competitor Analysis: Regional/Local Competitors

16. Competitor Analysis: Potential Competitors

17. SWOT Analysis: Strengths • Growth in Digital Media Market • Location: Metropolitan Area & Universities/Businesses • Knowledgeable & Persistent Customer Base • Development of Amateur Photo/Video Market • High Quality Product Lines & Personalized Services • Increased need for alternatives to face-to-face communication including flexible media technologies

18. SWOT Analysis: Weaknesses • Inability to Compete with Larger Discount Stores • Incapacity to buy discounted large amounts of high quality equipment • Companies Recent Sluggish Spending on Upgrades of Existing Media Systems • Failure to Make Gains in Inexpensive Digital Camera Market • Lack of Focused Promotions towards high-end Media Services & Products

19. SWOT Analysis: Opportunities • Over all Increase in the Mixed Media Market • Growth of Amateur Digital Media Market • Development of Amateur Video Editing Market • Increase in Mixed Media Video Conferencing • Increasing Potential Customer Base • (Accessibility to Technology to the Average Consumer) • Academic Reliance on Media Technologies • Trend in Businesses Outsourcing Specialized Media Needs • Establishing Online Presence Offering Products and Customer Support

20. SWOT Analysis: Threats • Technological Advances Over Shadowing MMT’s Expertise and Experience • Large Discount Stores ability to Undercut MMT’s Prices by Economies of Scale • Globalization of Business Through Internet Sales • Advances in Personal Computer Applications and Hardware Allowing Advance Editing and “Dark Room” Capabilities by the Amateur Consumer

21. New Marketing Strategy • Position MMT as a high quality, full service audio visual rental/sales company • Supply equipment and associated services for presentations, conferences, conventions and business meetings • Continue to Offer High Quality Digital Cameras • Product Development, e.g. offer new products lease, rent and service to current markets. • Hire additional technical support services personnel to differentiate MMT from competitors

22. New Marketing Strategy: Product • Sales: Lease/Rent/Sell high quality audio visual equipment • Cameras • Audio Recording Devices • Overhead Projects • LCD Data Projectors • 35mm Slide projectors • Video Projectors • Screens/Monitors (Plasma) • AV Accessories (e.g. laser pointers, flip charts, projector stands) • Used Equipment • Services: Provide services to enhance buyer’s enjoyment of the product offerings • Pick-up and delivery of all products free of charge • Offer Set-up/Break-down and operator services for presentations on an hourly basis • Establish a product support e-mail address for technical questions • Offering a free loner while a piece of equipment is being serviced

23. New Marketing Strategy: Place • Maintain downtown location • Send support staff and service staff to work in-house at customer locations • Establish a web-site where customers can learn about equipment and services and place orders on-line

24. New Marketing Strategy: Promotion • Business to Business promotion • Personal selling (important in a business professional service offering such as the consulting services.) • Sales coupons for students and teachers at local universities • Volume and frequency discounts • Yellow Pages • Flyers • Advertise Online at Rental.com

25. New Marketing Strategy: Price • Offer competitive prices with discounts for high volume customers taking into account entire product mix, e.g. service • Businesses tend to be less emotional with buying and look more to price • Service offering, if successful, will enable MMT to increase prices as demand for product/service mix increases

26. Huuh ! We have Done it Any Questions ?