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Corporate Social Responsibility as win-win strategy

Corporate Social Responsibility as win-win strategy. Dr Karve Sunil Gupte Minal. Objectives. i . To understand how Corporations can benefit by operating with a long-term view of their organization and role in society rather than by focusing on just their own short-term profits.

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Corporate Social Responsibility as win-win strategy

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  1. Corporate Social Responsibility as win-win strategy Dr Karve Sunil GupteMinal

  2. Objectives • i. To understand how Corporations can benefit by operating with a long-term view of their organization and role in society rather than by focusing on just their own short-term profits. • ii. To study the link between Corporate Social Responsibility and competitive advantage to generate value creation opportunities and have a win-win strategy.

  3. Academic Support for CSR • CSR for business men • Agency Theory • Stakeholders Theory • CSR and Strategy

  4. CSR a win-win strategy First mover advantage Individual or Collective Initiative

  5. CSR a win-win strategy

  6. CSR a win-win strategy Case Study : ITC’s e-Choupal Conclusion: CSR is not charity but a strategic business investment

  7. Thank You

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