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Trade between Colombia and the Netherlands: Context and perspectives Promising sectors. May 24th 2012 M.Sc. J.W. van Bokhoven. www.transfer-lbc.com. www.transfer-lbc.com. Colombia Guess what!. 1. Colombia currently ranks .. on the world list of mild coffee exporters? 2nd 1st 4th 3rd.

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  1. Trade between Colombia and the Netherlands: Context and perspectives Promising sectors May 24th 2012M.Sc. J.W. van Bokhoven www.transfer-lbc.com www.transfer-lbc.com

  2. Colombia Guess what! • 1. Colombia currently ranks .. on the world list of mild coffee exporters? • 2nd • 1st • 4th • 3rd www.transfer-lbc.com

  3. Colombia Guess what! • 2. Which of the following companies active in Colombia’s cut flower industry was • not (partially) founded/funded by the Dutch? • Suata Plants S.A.-Hilverda Kooij • Chrysal Colombia • Deliflor • All three of them have Dutch roots Barcelona – México City - Paris - Rotterdam – São Paulo www.transfer-lbc.com

  4. Colombia Guess what! 3. How many Colombian hospitals/clinics achieved a place in the Top 20 of best Latin American hospitals/clinics? A: 0 B: 1 C: 5 D: 8 Barcelona - México City - Paris - Rotterdam – São Paulo www.transfer-lbc.com

  5. Colombia Guess what! 4. What is the Dutch position as Colombia’s export-destination country? A: Worldwide nr. 4 B: Worldwide nr. 6 C: Worldwide nr. 5 Barcelona – México City - Paris - Rotterdam – São Paulo www.transfer-lbc.com

  6. Transfer Consultancy “Benelux, France, Spain, Portugal and Latin-America in your hand” www.transfer-lbc.com

  7. Transfer Consultancy • Market entry strategy • Commercial representation • Legal services • Sales coordination • Market research • Partner selection • Trade missions • Sector studies • Export promotion www.transfer-lbc.com

  8. Transfer  Clients www.transfer-lbc.com

  9. Table of contents • Trade Netherlands <-> Colombia in a nutshell • New perspectives: coffee, bananas, flowers, and … • Agribusiness • Energy: coal, oil and gas • Infrastructure: sea port development • Waste management and technology • Medical sector • Water management and technology • Retail (non) food www.transfer-lbc.com

  10. Trade between the Netherlands <–> Colombia • Dutch exports to Colombia € 325 million (2011) -medical products, telecommunication equipment, machines, transport means • Dutch imports from Colombia € 1.146 million (2011) -coal, iron and steel, fruit and vegetables • Bilateral trade multiplied with factor 6 in the past 8 years • The Netherlands rank 4th as major export destination for Colombia, due to the port of Rotterdam • Dutch FDI in Colombia (2011): US$810 million (1st origin of FDI in non-extractive). • Excellent trade partners, new horizons! www.transfer-lbc.com

  11. Coal, nickel, fruits and ...

  12. Agribusiness • Dutch massively import flowers, fruit and vegetables from Colombia • Need to improve productivity, efficiency, innovation, traceability, sustainability • Demand for Dutch agricultural machinery and knowledge • Improving logistics • With attention for CSR Barcelona – México City - Paris - Rotterdam – São Paulo www.transfer-lbc.com

  13. Colombia region’s 4th-largest oil producer + natural gas reserves of 0.12 trillion barrels • Oil leading export product (27%) and source of foreign income • Aim is to produce around 1.4 million bbl/day of oil in 2020 • Need for foreign investments and modern equipment (Conventional) Energy – Coal, Oil and Gas Barcelona - México City - Paris - Rotterdam – São Paulo www.transfer-lbc.com

  14. Infrastructure – Sea port development & Inland navigation • Modernization and expansion of port and river facilities (2011-2014).The five port development projects will involve expanding existing port facilities in Turbo, Contecar and Aguadulce, and building new terminals in Puerto Nuevo and Tribuga • Roads and other connecting infrastructure to the ports • Opportunities for Dutch companies to participate in the private and public projects, to share their port and maritime expertise Barcelona – México City - Paris - Rotterdam – São Paulo www.transfer-lbc.com

  15. New legislation on waste (-water) management • “Basura Cero” • Colombia's environment, housing and development ministry (MAVDT) focuses on environmental policies (Barranquilla, Medellin, etc.) • Enormous quantity and variety of biomass (including waste streams) offer many opportunities Waste Management Barcelona – México City - Paris - Rotterdam – São Paulo www.transfer-lbc.com

  16. Water Management • Colombia-Netherlands Water Partnership (CNWP), bilateral relationship • Dutch expertise will be applied in Flood Risk Management, River Basin Management, Institutional Development and Water Governance • Colombian government considers investment of US$ 9 billion on the construction and reinforcing of public infrastructure (e.g. water infrastructure) Barcelona – México City - Paris - Rotterdam – São Paulo www.transfer-lbc.com

  17. Medical Sector • 5 out of 20 best hospitals/clinics in Latin-America • “Continent’s medically best developed country” + highest growth potential • Legislation guarantees import of quality technology/products • Enhanced focus on new technology and medical security + modernization • World-class medical tourism destination Barcelona – México City - Paris - Rotterdam – São Paulo www.transfer-lbc.com

  18. Retail (non) food • Colombia retail sales: expected growth 2011-2015 = 40% (Forecast Q211 BMI Colombia Retail Report) • Urban population almost 80% of total: 38.5% (age 20-44) + 67.2% (of the population economically active). • Between 2010-2012 rise of convenience stores in the large cities/ areas of middle and upper-income consumers + introduction of novelties in terms of packaging and ingredients, attracting consumers www.transfer-lbc.com

  19. Quiz Answers Guess what! • 1B: 1st (But: 4th overall) • 2D: All three have Dutch roots • 3C: 5 • 4A: Worldwide nr 4 Buena suerte! Colombia Forum 2012 www.transfer-lbc.com

  20. Transfer Contact Transfer hoofdkantoor Jan Willem van Bokhoven M.Sc. juan@transfer-lbc.com Tel.: +31.10 – 478 07 60 Puntegaalstraat 275 3024 EB Rotterdam Nederland Transfer Iberia Sven V. Kallen M.Sc. sven@transfer-lbc.com Tel.: +34.93 – 272 47 90 Balmes 76, 1-2 08007 Barcelona España Transfer Brasil Laise de Melo M.A. laise@transfer-lbc.com Tel.: +55.11 – 2894 8786 Rua Salwa Saigh Calfat, 200 05691-050 São Paulo SP Brasil Transfer France Christelle Oliveira M.Sc. christelle@transfer-lbc.com Tel.: +33.1 – 4026 1945 13, rue Lebon75017 Paris France Transfer Mexico Laura Vargas laura@transfer-lbc.com Tel.: +52.55.3687 4030Presidente Mazaryk 191 Int. 802 b-75 11560 Mexico, D.F. - Mexico Bezoek onze website voor: nieuwsberichten over kansrijke sectoren, case studies, referenties, publicaties, nieuwsbrieven & landeninformatie www.transfer-lbc.com

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