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Careers world: employer insights Katerina Rüdiger, Skills Policy Adviser, CIPD

Careers world: employer insights Katerina Rüdiger, Skills Policy Adviser, CIPD ESRC Seminar Series: Careers, 30th October 2012. Outline. Background: CIPD Learning to Work campaign Role of careers IAG Employers views on young people & career guidance Employers’ role

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Careers world: employer insights Katerina Rüdiger, Skills Policy Adviser, CIPD

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  1. Careers world: employer insights Katerina Rüdiger, Skills Policy Adviser, CIPD ESRC Seminar Series: Careers, 30th October 2012

  2. Outline • Background: CIPD Learning to Work campaign • Role of careers IAG • Employers views on young people & career guidance • Employers’ role • Current engagement with education • What more can be done

  3. Learning to Work campaign Overall aim: • Shift in employer investment in young people So that employers: • Help prepare young people • Make labour market / jobs more youth friendly

  4. What? Three strands: • Business case for investing in young people • Package of options – youth policy • Role of HR professionals /employers – awareness raising

  5. Background • Youth unemployment • Employer perceptions • Behaviour: short-term to long-term investment • Intention to action gap

  6. Role of career IAG • form a realistic view of the possibilities and job opportunities available, • understanding about how the labour market works, • information about the pathways and choices available, including alternatives to university education.

  7. Employer views on young people and work • Have unrealistic expectations about work (59%) • Lack insight into the working world (63%) • Do not have adequate career guidance (53%) • Find it difficult to talk about their skills and experiences in a way that is related the workplace (54%) • Don’t know or don’t understand what employers are expecting of them (57%)

  8. Employers views on career guidance • A limited access to career guidance • A lack of knowledge about sectors/industries • A low level of knowledge about work, job search (including relevant websites) and recruitment, • A lack of knowledge and understanding how competitive recruitment processes are • Lack of understanding of transferable skills and qualities and how to put them on their CV • Knowledge of the labour market limited to and influenced by their family and friends

  9. Alternatives to university • No insights into alternatives • “Study or work” • Discouraged from apprenticeships / no knowledge about apprenticeships

  10. Employer’s role • Support education to work transition: • Importance of employer contact • Navigate the labour market / inform choices • Early exposure to the workplace / employability • Build their talent pipeline

  11. What? • A majority (7 out of 10) say employer should be more involved in education • Offer early exposure to the workplace (via work • experience, placements or internships) (76%) • Offer career insights (schools visits, etc) (61%) • Offer insights into recruitment (mock interviews help with writing CVs, etc) (56%)

  12. Current engagement with education • Six in ten employers provide work experience placements • A quarter offer internships • Only 1/3 take part in school visits • One in ten provide insights into recruitment, CV writing mock interviews

  13. Closing the intention to action gap • Get involved with existing initiatives • Youth policy approach tied to business strategy • Learning and development opportunities for staff • Engagement at local level

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