1 / 17

The Rotary Crocus

The Rotary Crocus. Raising Funds and Awareness for Rotary and the End Polio Now Campaign. The Story So Far…. Built on Thanks for Life Campaign Rotary Day 2012 – Trial Rotary Day 2013: National Roll Out (150k) International Trial (Nigeria, US, Canada). Target:

elata
Download Presentation

The Rotary Crocus

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Rotary Crocus Raising Funds and Awareness for Rotary and the End Polio Now Campaign

  2. The Story So Far….. • Built on Thanks for Life Campaign • Rotary Day 2012 – Trial • Rotary Day 2013: • National Roll Out (150k) • International Trial (Nigeria, US, Canada) • Target: • raise £15 million pa by 2015 • Become symbol of Rotary

  3. The Rotary Crocus Works • Raises Awareness: • Walking adverts • Information card • Raises Funds: • Donation: £1 UK / US$5 US and Canada • Cost: around 30p • Tried and Tested • Low effort and risk

  4. How to Use the Crocus • 1. Street Collection Box: • Contents: • 100 crocuses • 100 information cards • Comes with money box & neck strap • Where: Collections outside supermarkets, hospitals, shopping and garden centres, on the High Street • Average hourly distribution: 30 crocuses

  5. How to Use the Crocus (cont.) • 2. Static ‘Counter Top’ Collection Box: • Contents: • 50 crocuses • 50 information cards • Comes with integral money box and security tag • Where: doctors surgeries, pharmacies, hospital receptions, garden centres • Low effort: ‘silent fundraiser’ • Average distribution: 35 crocuses / month

  6. How to Use the Crocus (cont.) • 3. Schools: ‘Grow Your Own Crocuses’ • Joint promotion with New Generations • Launch June

  7. How to Use the Crocus (cont.) • 4. Special Events (dinners / weddings / fun runs)

  8. How to Use the Crocus (cont.) • 5. Existing Events (meetings / gifts to visiting Rotarians / overseas delegations / other fundraising events)

  9. Next Stage • Trial: • Clubs who’ve not ordered • Clubs who have to test new ways of using crocuses • Help all clubs maximise return and minimise effort • When: • Trial for World Polio Day (Oct) • Roll out for Rotary Day (Feb)

  10. Club Trials • Concerned about a Trial? • Financial risk • Effort of collecting • Don’t Worry! • Risk: pre-place boxes / pre-arrange street collections • Effort: use Static boxes as ‘silent fundraisers’ and add crocuses to existing fundraising

  11. Club Trial Order for World Polio Day (Oct) • 500 crocuses / Club: • Street Collection (2 boxes of 100): • 7 hrs collecting outside one supermarket (7Rotarians collecting for 1 hr each) • ‘Counter Top’ Boxes (5 boxes of 50): • Place 5 boxes in local doctors surgeries, pharmacies, hospital receptions, garden centres, school receptions • Top up Bag (1 bag of 50): family, friends, colleagues, visiting Rotarians • Any spare stock can be used up at existing Rotary meetings, fundraising events, visits

  12. Club Trial Order for World Polio Day (Oct) • Cost of 500 crocuses: £164 • (£0.31 – 0.33 / crocus) • Revenue: £500 (£1 / crocus) • Profit: £336 • (almost enough to cover RI End Polio Now • targets for each club) • Plus Awareness

  13. Roll Out for Rotary Day (Feb) • 1,000 crocuses / club: • Street Collection (4 boxes of 100) • ‘Counter Top’ (10 boxes of 50) • Have 5 sites already from trial so only 5 more to secure • Next year will have 10 sites before you start • Top Up Bag (2 bags of 50) • From 2015 main fundraising focus: Rotary Day

  14. Order Process / Deadlines • Order via District Coordinator • Deadline for World Polio Day (24 Oct 2013): • Order: 1 Aug • Delivery: End Sept • Deadline for Rotary Day (23 Feb 2014): • Order: Mid Oct • Delivery: Mid Jan 2014

  15. For more information: www.facebook.com/rotarycrocus www.twitter.com/rotarycrocus rotarycrocus@gmail.com

More Related