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Hazel l. Strategic Management. Carmen Kieffer & Diniari F. Putri Graded Pair Presentation IB&M, English I. Content. Collaboration with UNICEF Collaboration with Angelina Jolie Animal testing New p roduct l ine Advertisement Other modifications. Collaboration with UNICEF.
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Hazell Strategic Management Carmen Kieffer & Diniari F. Putri Graded Pair Presentation IB&M, English I
Content • Collaboration with UNICEF • Collaboration with Angelina Jolie • Animal testing • New product line • Advertisement • Other modifications Hazel Cosmetics Carmen Kieffer & Diniari Putri
Collaboration with UNICEF • Strong focus on people’s welfare • Donate 3% of the income from every product sold Hazel Cosmetic Carmen Kieffer & Diniari Putri
Collaboration with Anglina Jolie • High sensitivity • One of 100 most beautiful women • Philantropist Hazel Cosmetics Carmen Kieffer & Diniari Putri 4
Average sales $ b TESTED ON ANIMALS NOT TESTED ON ANIMALS Source: Human Resource Department Hazel, September 9,2011 Hazel Cosmetics Carmen Kieffer & Diniari Putri 5
Few young customers Source: Human Resource Department Hazel, September 9,2011 Hazel Cosmetics Carmen Kieffer & Diniari Putri 6
Sensuous Rouge • Colorful pallete • Reasonable price • Handy packages Hazel Cosmetics Carmen Kieffer & Diniari Putri
Advertisement Hazel Cosmetics Carmen Kieffer & Diniari Putri
Other modifications • Internet catalogue • Better order system • Remove non-profitable products Hazel Cosmetics Carmen Kieffer & Diniari Putri
Overview of our proposals • Collaboration with UNICEF • Collaboration with Angelina Jolie • Stop animal testing • Sensuous Rouge • Internet catalogue • Remove non-profitable products Hazel Strategic Management, Carmen Kieffer & Diniari Putri