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eThekwini Municipality SMME Fair 2010 Export Business Successes By Dominique Oudin

eThekwini Municipality SMME Fair 2010 Export Business Successes By Dominique Oudin Tradepoint South Africa Durban Promotional Agent for France and Reunion Island. REUNION ISLAND PROMOTIONAL PROGRAMME. MOTIVATION FOR A PERMANENT AGENT ON REUNION ISLAND November 2005

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eThekwini Municipality SMME Fair 2010 Export Business Successes By Dominique Oudin

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  1. eThekwini Municipality SMME Fair 2010 Export Business Successes By Dominique Oudin Tradepoint South Africa Durban Promotional Agent for France and Reunion Island

  2. REUNION ISLAND PROMOTIONAL PROGRAMME • MOTIVATION FOR A PERMANENT AGENT ON REUNION ISLAND • November 2005 • KZN and Durban, special guests of the Foire Internationale des Mascareignes – City of Le Port (Durban’s Sister City) November 2007 • TRADE POINT assists SMME’s to promote their products at the 8th Foire Internationale des Mascareignes The services of a permanent Promotional Agent became very apparent.

  3. REUNION ISLAND PROMOTIONAL PROGRAMME • SERVICES TO BE PROVIDED • BUSINESS PLAN 2008 • Visit local arts & craft shops and curio shops and show samples & brochures of stock to be traded • Relevant stock prices to be on hand by the Promotional Agent • Supply various flea-market traders with the necessary stock to establish themselves, and then keep on supplying them after they have taken-off • Organise and attend the relevant trade shows • Have sufficient stock in order to supply these shows • Keep an inventory list and monitor stocks levels at the warehouse • Record all stock movements and keep detailed records of all incoming payments • Transfer all funds back to the SMMEs/Emerging Entrepreneurs in terms of all stock sold in Reunion Island, measurable on a monthly basis

  4. REUNION ISLAND PROMOTIONAL PROGRAMME • BUSINESS REPORT 2008 • 7 Exhibitions R73,279 • 2 Orders from La Poste R14,475 • 4 Boutiques on consignment R 1,041 • TOTAL SALES 2008 R 88,876 • 30 SMME’s involved in this promotional programme • Warehouse secure (25 m²) • Promotional material produced in French

  5. REUNION ISLAND PROMOTIONAL PROGRAMME • MORE SERVICES TO BE PROVIDED • BUSINESS PLAN 2009 • Supply local “boutiques” on consignment and get orders from major ones • Secure partnership with La Poste: 11 “boutiques” with a specific catalogue of products and supply them • Branding policy on Arts & Craft with a Fair Trade Label with some SMME’s • Attend weekly trade operation • Optimise and reduce transfer costs • Start promotional program based on similar strategy in France (Nantes, Sister City of Durban) • Explore new market opportunities • Promote new range of products with high market potential

  6. BUSINESS REPORT 2009 5 Exhibitions in Reunion R58.640 2 International Exhibitions in France R41.526 Turnover through 17 Boutiques La Poste R156.835 4 Boutiques on consignment R15.504 TOTAL SALES R272.505 +306% • Some products are getting really popular in Reunion • Banking costs reduced • Close to 50 SMME’s emerging exporters – 2,000 employees REUNION ISLAND PROMOTIONAL PROGRAMME

  7. MORE SERVICES TO BE PROVIDED BUSINESS PLAN 2010 • Two more Boutiques on consignment • Christmas market in northern France (December 2010) • Several exhibitions in Reunion including Foire International des Mascareignes 2010 • On-line website in French to promote SMME’s products and bilingual catalogue for export to Europe for SMME’s ready to supply retail outlets with sustainable orders • Recognised as a Fair Trade Commercial Support • Extend range of products from KZN: leather products, agro-processing products • Recruitment of one permanent sale assistant REUNION ISLAND PROMOTIONAL PROGRAMME

  8. Thank you for your attention REUNION ISLAND PROMOTIONAL PROGRAMME

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