How Advertisers Persuade

1. How Advertisers Persuade - 8SB Activity 2.5 -

2. Review • How do advertisers persuade you to buy a product • What is commercialism • Explain Product Placement • Describe target audience and provide example using the following: • Geico • verizon

3. Grammar extension Parallel structure means using the same grammatical form to express ideas with the same level of importance. The usual way to join these lists or series of words is with the use of a comma. Example: “Seeinga commercial for the same product dozens of times during an evening of television watching, then seeingthe same product advertised in a store, or hearingit advertised on the radio has the effect of getting consumers to purchase.” Parallel Structure Practice

4. How Advertisers Persuade Advertisers employ (use) techniques to persuade consumers to buy their products. The informational text “How Advertisers Persuade” presents some of the methods of these “persuaders.” Take a look at the first paragraph and underline the last three sentences. “Advertisements for the “in” brand of teen clothing are not selling the quality of the fabric or its manufacturing; rather they are selling the status of wearing the most popular clothes. Cosmetics models are all beautiful young women because the advertiser is convincing women to buy a cosmetic on the promise of beauty, youth, and attractiveness. Most advertising appeals to emotion, not logic in its quest to keep the public consuming.” Is this true? Tell about a time when you experienced this example. What ads can you think of where this comes to mine?

5. How Advertisers Persuade As you read, circle the “persuaders” that the creators of ads use and list the “persuaders” in the My Notes area. Example: paragraph 2

6. After Reading… After reading the article, navigate your way through the room so you can look at ads brought in by the class. You will want to visit at least three ads for women and three ads for men. Complete the graphic organizer identifying features of the portrayal of men and women. Let’s take a look at one example together…

7. Example of Persuaders

8. The Price of Happiness Independently read “The Price of Happiness.” Take notes using the chart on page 125.

9. What do you see? After students have completed the article, return to the ads that have been posted around the room. Discuss in groups whether what the author of the article says is true in relation to the ads featured in the room. How are the techniques discussed in this article true of advertisements we see or hear? How effective are these methods?

10. Practice… Read the article Advertising and Representations Circle two “problems” the author identifies that you find interesting. Return to the ads that have been posted around the roomand discuss in groups whether what the author says is true in relation to the ads featured in the room.

11. HOMEWORK 

12. Wrap-up • Identify two problems with media and our society. • Can these problems be fixed? Explain… • What are your feelings about the representations of males, females, and/or teenagers in the media? What changes would you like to see?