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Created by Kari Adams Kristen Nelson Felicia Johnson Jessica Boggs

Created by Kari Adams Kristen Nelson Felicia Johnson Jessica Boggs. Historical Analysis. Carrefour was founded in 1959 by Fournier and Defforey families. Carrefour helped establish LLC Promodis, a company of two merging wholesaler families of Normandy.

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Created by Kari Adams Kristen Nelson Felicia Johnson Jessica Boggs

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  1. Created by Kari Adams Kristen Nelson Felicia Johnson Jessica Boggs

  2. Historical Analysis • Carrefour was founded in 1959 by Fournier and Defforey families. • Carrefour helped establish LLC Promodis, a company of two merging wholesaler families of Normandy. • Carrefour accepts a new store concept, hypermarket, in 1963. • A hypermarket is a gigantic discount retail complex that combines the features of supermarkets, department stores, and specialty stores under one roof.

  3. Historical Analysis • In 1970, Carrefour becomes a part of the Paris stock exchange. • In 1976 “products libres”, a non-branded product line that is offered for less and great quality . • Carrefour produces their own payment card called the “Pass Card” and launches Carrefour Insurance Services.

  4. Historical Analysis • Carrefour in 1992 began filiere quality systems, a program to help in approving product’s origin and traceability in shipments. • In 1999, Promodes and Carrefour merge to produce the world’s second largest food retailing group.

  5. Current Market • Carrefour is present in 29 countries and specializes in building group market share in each country that it does business with by “expanding the type of retailing best suited to the local market and by taking advantage of the way their formats complement one another.

  6. Current Market • This company has four leading formats which include: hypermarkets, supermarkets, hard discount stores, and convenience stores. • Carrefour is also involved in electronic commerce. You can order what you need through Ooshop.com and it will be delivered to your door.

  7. Carrefour has stores in the following countries: Argentina, Brazil, Columbia, Dominican Republic, China, Korea, Indonesia, Korea, Indonesia, Malaysia, Singapore, Thailand, Belgium France, Greece, Italy, Poland, Portugal, Romania, Spain, Switzerland, Turkey, Europe Forecast of Company/Industry

  8. Takeovers and Mergers • Carrefour Marinopoulos enters into a partnership agreement with Andreas Andreou to acquire control of Chris Cash & Carry in Cyprus in May 2005. • Carrefour confirms the signing of an agreement for the acquisition of Penny Market from Rewe and the divestment of Prodirest to Transgourmet in July 2005.

  9. Risk Analysis • Carrefour must look into how much it can afford when investing in another country and labor costs if available. • Political instability could also be a factor when considering operating in another country.

  10. Source of Supply and Demand • They plan to optimize performance by implementing a supplier performance tool. • Their focus is on supply chain, sourcing, and productive marketing. • A major change in supply and demand is the band of GM (genetically modified) foods from all Carrefour stores, though their was a customer base for these goods, it was found that these may be harmful to the body, Carrefour quickly released a statement for the removal of all of GM good(2).

  11. Customer Base • Carrefour caters to more than 2 billion customers. • France supports one third of Carrefour’s profits, their French customer base is starting to dwindle. • Their market in France has dropped 20% in the last year which means their focus must change back to the domestic market and improve their relations with the French and rethink their strategy.

  12. Marketing Plan • Carrefour has done well in adapting of products to provide quality and great pricing. • Carrefour has also adapted by using more than one language on their website so that many consumers can view their website. • Carrefour has a focus on the sourcing and production for their market and providing up close and personal relationships with manufacturers and vendors.

  13. Recommendations • Is this company and sector of the industry still viable in the current economy? Yes because they have learned how to reach their customer, and how to adapt in many different parts of the world. • They have learned how to challenge their business and go global. • This company must maintain its integrity in the market by continuing its progress with… • great services • extensive move in planting more companies and mergers throughout the world • providing products that are not only great quality but affordable pricing.

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